Qatar Airways’ AI Influencer Sama Takes Over Instagram – Is This the Future of Marketing?
Qatar Airways launched Sama, an AI-powered virtual cabin crew member, on Instagram. The airline partnered with UneeQ to create Sama's digital presence.

Qatar Airways launched Sama, an AI-powered virtual cabin crew member, on Instagram. The airline partnered with UneeQ to create Sama's digital presence.
AI Agent is just the starting point for the AI + Crypto narrative to ferment.
Meta plans to introduce millions of AI-generated characters on Facebook and Instagram by 2025, allowing users to create and interact with virtual personas. This shift could transform social media, but it raises concerns about misinformation, mental health, and the impact on human content creators.
Talent and energy are becoming the high ground that technology companies must seize in the AI battle.
Jabara Igbara, aka Jay Mazini, sentenced for a fraudulent crypto scheme exploiting his Instagram fame and religious community, swindling millions.
Meta AI's integration into Facebook, Instagram, and WhatsApp sparks frustration among users due to disruptive changes and the inability to disable it, raising concerns about user control and privacy. Despite Meta's investment in AI technology and its benefits, mixed reactions highlight the need for platforms to prioritise user experience and transparency in AI integration.
This will also apply to end-to-end encrypted messages, because the processing is done on device, according to Meta.
Meta, the parent company of Facebook and Instagram, will start labeling AI-generated media as "Made with AI" from May 2024 to address concerns over synthetic content. This initiative aims to enhance transparency for users and combat misinformation. Despite these efforts, challenges persist, particularly regarding the effectiveness of labeling in mitigating the spread of fake news and deepfakes.
Instagram introduces a new AI-powered Backdrop feature in the U.S., allowing users to creatively alter photo backgrounds in Stories.