Yi He: The Core of MEME Lies in Fairness, Opportunity, and Shared Consensus, True Building Means Solving User Problems

Binance Co-founder Yi He published a long post on Binance Square, sharing her evolving perspective on MEME culture. She admitted that she once viewed MEME tokens as conspiracy-driven schemes wrapped in subcultural aesthetics, believing that only projects that take responsibility for their holders were on the right path. However, as the industry developed, she also witnessed some projects treating Binance as their “final liquidity exit,"noting that “when facing professional traders, retail investors are defenseless.”Yi He said she had long struggled with the question of how both professional traders and retail users could profit, until she realized that most users are not seeking to win forever, they simply want fairness. In her view, the true essence of MEME lies in “that bit of fairness, opportunity, and shared consensus, built grain by grain like a sandcastle.” “I used to oppose MEMEs, then tried to understand them—and in the end, I became one. The clown is me,” she wrote. At the same time, Yi He reminded investors to stay cautious, emphasizing that MEMEs have no responsible teams, no long-term value foundation, and are often manipulated by organized groups. She clarified that neither Binance nor herself has endorsed any MEME tokens. Yi He further noted that as a founder who believes in value investing and long-termism, she sees true entrepreneurship as solving real user problems through sustainable business models. She added that YZi Labs plans to allocate $1 billion to support ecosystem builders and developers—an effort she described as “what real business competition looks like.”