Publicly listed companies are ramping up their exposure to BNB signaling a growing trend of corporate adoption across biotech, consumer goods, and digital-asset treasury firms.Applied DNA Makes $27M Treasury Pivot with BNB ExposureOn Wednesday, Applied DNA Sciences (APDN) saw its stock price surge more than 50% after revealing it had purchased 4,908 BNB, worth roughly $5.3 million at the time of the announcement.The acquisition followed the close of a $27 million private investment in public equity (PIPE), which included $15.3 million in cash and stablecoins and $11.7 million in OBNB Trust units, granting indirect ownership of approximately 10,647 BNB.According to CFA Chief Investment Officer Patrick Horsman, the company will use the proceeds to implement a “yield-focused treasury strategy with significant direct and BNB-equivalent exposure.” The BNB-linked warrants will require shareholder approval before the tokens are officially transferred.The PIPE financing drew backing from both institutional DeFi and TradFi investors, highlighting the convergence of traditional and decentralized capital around Binance’s ecosystem.CEA Industries Becomes the Largest BNB Treasury HolderJust a day before Applied DNA’s announcement, CEA Industries Inc., a Canadian vape manufacturer turned crypto treasury firm, disclosed it had acquired 500,000 BNB at an average price of around $870 per token.CEA first announced its pivot to becoming a BNB treasury company in July. With this acquisition, it now holds the largest corporate BNB treasury position, and its management aims to own 1% of BNB’s total supply by year-end.CEO David Namdar described BNB as “the most overlooked blue-chip in the market,” arguing that its fundamentals are finally being recognized by institutional investors.China Renaissance Joins the Treasury TrendAccording to Bloomberg (Oct. 13), China Renaissance Holdings Ltd., a major Beijing-based investment bank, is in talks to raise about $600 million for a digital-asset treasury (DAT) in the United States aimed at accumulating BNB.If finalized, it would mark one of the first large-scale digital-asset treasury initiatives led by a traditional Chinese financial institution with exposure to Binance’s ecosystem.BNB Hits All-Time High Amid Institutional DemandBNB’s rise in institutional adoption coincided with a strong market performance earlier this month. On Oct. 7, the token surpassed XRP to become the third-largest cryptocurrency by market capitalization. Less than a week later, on Oct. 13, it reached a new all-time high of $1,370.Despite the milestone, BNB later pulled back alongside the broader crypto market. At the time of writing, BNB trades near $1,080, down roughly 21% from its recent peak.BNB’s Institutional MomentWith Applied DNA, CEA Industries, and China Renaissance all taking strategic positions in BNB, the token is emerging as a preferred corporate treasury asset among public companies seeking yield diversification and crypto exposure.The growing “BNB treasury movement” underscores Binance’s deepening influence in bridging corporate finance with decentralized ecosystems — a dynamic that could shape the next wave of institutional crypto participation.