Soneium, a Layer-2 blockchain platform by Sony Block Solutions Labs, announced a partnership with IRC APP, the official app for one of Japan’s largest idol and fashion festivals, Idol Runway Collection (IRC). The collaboration will bring the IRC onto Soneium’s AI-powered IPFi infrastructure to transform global fan engagement through measurable, rewarding on-chain contributions. Asia’s entertainment industry has become a trailblazer in fan participation, a trend that is now taking hold in Western markets. Sony’s Blockchain Infrastructure for Entertainment The IRC, Japan’s largest idol and fashion hybrid festival, is hosted by YOAKE entertainment and has expanded its scale through a collaboration with Tokyo Girls Collection (TGC)
source: https://beincrypto.com/sony-soneium-blockchain-entertainment-web3-asia/