From Jucoin to Ju.com: The Rebrand That Stole the Show at TOKEN2049

Singapore, 1-2 October 2025 – Ju.com, formerly known as Jucoin, made a striking debut at TOKEN2049 Singapore, unveiling its refreshed brand identity through a bold, street-style inspired booth that reflected its evolution into a next-generation digital finance platform.

Established in 2013, Jucoin was among the early players in the digital asset exchange space. The company's rebrand to Ju.com signals a broader strategic direction as it expands its presence across various digital finance sectors.

Today, Ju.com is structured around several business divisions, among them:

• Ju.com – A cryptocurrency exchange to trade;
• JuPay – A superapp that serves as a payment solution designed to bridge blockchain and everyday transactions;
• RWA (Real World Assets) – Facilitating the tokenization of stock assets listed on exchanges such as Nasdaq and Hong Kong Exchange.

At TOKEN2049 Singapore, Ju.com's booth drew steady attention with its street-style and B-culture-inspired design, a striking contrast to the usual minimalist aesthetics seen at the event. The booth was bursting with color, featuring neon lights and LED screens, carrying a youthful, energetic vibe that resonated with the next-gen crypto crowd — more reminiscent of an urban pop-up space than a traditional fintech showcase.

Ju.com CEO Sammi Li began her keynote by illustrating the concept behind the brand upgrade. On the screen, the word“Impossible”transformed into “I'm Possible” as the orange“J”slid into position, visually conveying the brand's new direction.

She emphasized that first-time users should no longer feel intimidated by seed phrases, cross-chain transfers, or transaction fees. At its core, Ju.com's rebrand aims to communicate that every interaction is approachable and achievable.

They also incorporated interactive games and giveaways aimed at engaging attendees. The setup aligned with the brand’s goal of increasing visibility and connecting with a wider demographic of crypto enthusiasts.

While this was Ju.com's first participation at TOKEN2049 Singapore, the company previously took part in TOKEN2049 Dubai.

The rebranding represents a notable step in the company's decade-long evolution as it seeks to position itself within the expanding intersection of digital assets, payments, and real-world tokenization.

We came to Singapore to let people know who we are, what we're building, and everything Ju.com has to offer — and to connect with others who share the same vision,” - Hakhan, Ju.com's representative.

"Our J symbol does exactly what we do for users," said Sammi Li, CEO & Co-Founder of Ju.com. "We take what the crypto world calls impossible and make it achievable through thoughtful design. The rebrand to Ju.com represents this transformation made visible."

This forward-thinking approach reflects Ju.com's“Point. Click. Trade." philosophy — a system designed to simplify crypto trading by making blockchain interactions as intuitive as everyday computer use.

The rebrand coincides with a series of innovative features that highlight Ju.com's ambition to redefine what's possible in digital finance:

• OnChain Trading: Users can trade tokens from any blockchain without needing external wallets, accessing entire blockchains through familiar exchange interfaces. What was once complicated for mainstream users—direct blockchain interaction—becomes as simple as a few clicks.
  
• Futures Loss Protection Plan: Automatic compensation covers futures trading losses exceeding 500 USDT, challenging traditional exchange models where platforms profit from user losses regardless of outcomes.
  
• U.S. and Hong Kong Stock Trading Zone: Investment barriers are lowered, allowing users to trade real U.S. and Hong Kong stocks while retaining full dividend rights and enjoying staking incentives.
  
• Early Bird Stock Subscription Zone: Provides early access to high-quality stock subscriptions, creating new investment opportunities while helping companies secure efficient financing.

Media Contacts

Name: Antonio Wu

Title: CMO

Email: [email protected]

Disclaimer: Coinlive is not promoting, endorsing, or providing financial advice regarding Ju.com or any digital assets mentioned. All content is for informational purposes only. Readers should conduct their own research and make independent decisions before engaging in any financial or investment activities.