Brazilian payments giant Méliuz, listed on the B3 stock exchange, is doubling down on its bold Bitcoin strategy with plans to invest approximately $26.5 million in additional BTC purchases.

Just earlier this month, Meliuz became the first publicly traded company in Brazil to adopt Bitcoin as a core treasury asset, spending $28.5 million to buy 274.52 Bitcoins.

Méliuz’s Strategic Bitcoin Accumulation

But Méliuz isn't satisfied with that just yet, as it will continue to buy more BTC in the weeks ahead as it aims to throw in an additional 150 million real to buy more Bitcoin.

The company is currently evaluating fundraising options, which may include issuing new shares or convertible debt securities. São Paulo-based investment bank BTG Pactual has been engaged to coordinate the funding process and subsequent BTC purchase.

Marcio Loures Penna, Méliuz’s Director of Investor Relations and Corporate Governance, confirmed that the company could issue debt securities—either convertible into shares or in a non-convertible format—or potentially conduct a primary public offering with possible subscription bonuses.

While the primary fundraising target is 150 million real, Méliuz has indicated it could allocate even more capital to Bitcoin if favorable opportunities arise. However, all plans remain provisional pending further internal evaluation.

Méliuz has also refused to put a timeline on its fundraising efforts or the next Bitcoin acquisition, emphasizing that the process will be conducted in line with best corporate governance practices and all applicable regulations.

The company has pledged to keep shareholders and the market updated on any developments.

Meliuz's Shares Jumped Following Annoucement

Méliuz’s aggressive Bitcoin strategy has already had a significant impact on its share price, which has surged over 117% since the company began integrating Bitcoin into its treasury in March 2025.

Meliuz has also been one of the best-performing stocks in Brasil Bolsa Balcao since the firm announced its first Bitcoin purchase on March 6, increasing more than 117% since then, according to Google finance data.

The firm now holds a total BTC holdings of 320.2, worth a little over $33 million, with the latest purchase added to the Brazilian fintech firm's first purchase of 45.73 Bitcoin on March 6.

This pioneering move is also influencing other publicly traded companies in Brazil and Latin America to reconsider their own treasury strategies, potentially accelerating the adoption of cryptocurrency as a mainstream corporate asset.