正如耐克所说的那样——去做吧——它确实做到了。这个运动品牌凭借数百万美元的 NFT 销售额更上一层楼。
尽管随着对 NFT 的兴趣开始消退，不可替代代币第二季度的交易量下降了 40%，但耐克仍创下了通过数字商品销售成为全球收入最高品牌的记录。
根据 Dunn Analytics 的统计数据，耐克以 1.85 亿美元的销售额在 NFT 收入最高的品牌榜单中独占鳌头。
杜嘉班纳根据大品牌 NFT 举措的绩效分析，Gabbana、Tiffany、Gucci 和 Adidas 在以太坊区块链上的 NFT 总销售额排名前五。
阿迪达斯的品牌价值约为 144 亿美元，是欧洲最大的运动服装生产商，也是全球第二大运动服装生产商，仅次于耐克。
为应对前一年NFT市场的爆发式增长，众多行业龙头品牌争相入局。
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标志性的“Swoosh”标志标识。图片：用户体验星球。这些品牌将 NFT 视为与客户建立更紧密联系的主要潜力。此外，基于区块链的 NFT 是这些企业防止市场复制的有用工具。
今年 4 月，耐克推出了其首个虚拟运动鞋系列 Cryptokicks。该系列包括 20,000 个 NFT，其中一个由村上隆设计。该物品以惊人的 134,000 美元购买
Non-Fungible.com 数据表明，NFT 销售额在过去 12 个月内有所下降，除了今年 5 月 1 日的一次增长。耐克的成功来自于这种趋势。
去年8月27日，日销量达到峰值近21万，两天后日销量达到峰值约4.3亿美元。
有趣的是，尽管 Nike 的 NFT 销售数据强劲，但该运动品牌的 NFT 定价自今年 2 月和 4 月达到顶峰以来一直在下降。截至 8 月 22 日，市场指数为 23,987 美元。
该品牌的名称源自希腊胜利女神，以其极具辨识度的“Swoosh”标志和“Just Do It”标语而闻名。
耐克公司拥有多个品牌，包括耐克、匡威和乔丹，总部位于美国俄勒冈州比弗顿。
耐克是最有价值的服装品牌，拥有 300 亿美元的品牌资产。据 Statista.com 称，该公司拥有非常稳健的财务历史，在最近一个财政年度的收入超过 460 亿美元。
与此同时，即使 2021 年对 NFT 来说是成功的一年，加密用户似乎也不像一年前那样对这一新趋势充满热情。
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日线图上的加密货币总市值为 9980 亿美元 |来源：TradingView.com
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