顺风顺水，往往会有好结果。在艰难时期，道路会变得更加崎岖。加密体育赞助就是一个典型的例子；在通过大联盟赞助交易中增长最快的类别之一，新的体育赞助进入一年后，今年市场上出现了新球员枯竭。
不幸的是，对于寻求赞助的球队和联赛来说，这可能是个不合时宜的时机。本周出现的新报道称，最近在体育赞助话题中经常被提及的 FTX 在当前市场下滑期间退出了与洛杉矶的潜在球衣补丁交易谈判。
A纽约邮报的新作品 本周详细介绍了几个主要示例，包括上述从 FTX 退出与 MLB 天使队对话的举动。邮报还表示，消息人士告诉他们，一家未具名的加密货币公司在与 NBA 华盛顿奇才队的可能交易中采取了类似的路线。 FTX 官员斥责邮报的背景没有得到适当的体现，并回应说“几个月前就讨论了与天使的机会，我们很早就拒绝了……这个决定不是由于市场低迷而做出的。”
在与加密货币和区块链公司合作方面，MLB 和 NBA 一直是美国最活跃的两个联盟。两者都有官方的全联盟加密货币交易所合作伙伴（FTX 作为 MLB 的官方合作伙伴），MLB 的华盛顿国民队甚至与 Terra Luna 达成了高级赞助协议，后者预付了近 4000 万美元，现在却留下了问号国民队应该如何进行。
Crypto.com (CRO) 一直是交易所中最著名的名字之一，他们为体育赞助交易支付了大笔费用，包括洛杉矶场馆 Crypto.com Arena 和费城 76 人队球衣补丁的冠名权交易。 |来源：TradingView.com 上的 CRO-USD
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如果我们把镜头拉得足够远，光线会透过吗？不到一个月前，体育赞助公司 IMG 的战略合作执行副总裁 Robbie Henchman，说他相信加密货币和区块链交易 在运动中“留在这里”。当然，这是在 NBA 一系列体育赞助交易之后发生的，这些交易使这一类别的总支出从 40 年代中期飙升至同比第二名。事实上，近年来出现了带有加密货币合作伙伴的运动补丁，出现在包括波特兰开拓者队和费城 76 人队在内的 NBA 球队中。
即使主流加密货币的价格继续下滑或停滞不前，目前与老牌玩家的交易也不太可能在未来几个月内失败。然而，在市场恢复生机之前，新政预期应该有所缓和。
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特色图片来自 Pixabay，图表来自 TradingView.com此内容的作者与本文中提到的任何一方均无关联或隶属关系。这不是财务建议。
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