耐克通过 .Swoosh 平台商标进一步冲刺元宇宙
作为加密货币领域 和区块链 技术不断扩展和进步，其中一个细分市场引起了公众的特别兴趣——不可替代的代币（NFTs ) 和元宇宙 ，耐克（纽约证券交易所代码：的 ).
事实上，11 月 14 日，耐克提交了三份商标申请 用于其 .SWOOSH Web3 平台推出 在同一天，包括“dotSwoosh”的名称和标志，正如获得许可的商标代理人 Michael Kondoudis 在鸣叫 11 月 21 日。
#耐克 已为其 .SWOOSH 申请了 3 个商标#Web3 平台！
应用涵盖
▶️ 虚拟鞋类、服装、运动装备
▶️ 虚拟+加密商品市场
▶️ 定制真实世界版本的数字鞋类+服装
…以及更多！#NFT#元宇宙pic.twitter.com/ThBNqaB9SA
— 迈克·康杜迪斯 (@KondoudisLaw)2022 年 11 月 21 日
这些申请已向美国专利商标局 (USPTO) 提交，涵盖可下载的虚拟商品，包括鞋类、服装、运动器材、数字内容创建软件、虚拟收藏品和交易卡、虚拟和加密商品市场、现实世界的定制制造数字鞋类、服装、珠宝和装备的版本、在线论坛、娱乐服务等。
耐克的 NFT 收入与市场指数价格
在八月，细球 报道了耐克的 NFT 相关项目为公司带来收益超过 1.85 亿美元 自推出以来的收入，尽管加密冬天和兴趣下降，在此期间第二季度的 NFT 交易量下降了 40% .
还值得一提的是，尽管有这一收入，但 Nike NFT 价格仍在继续下跌，截至 11 月 21 日，市场指数为 13,105 美元，而 8 月 22 日为 23,986 美元，根据沙丘 数据 .
耐克 NFT 市场指数。来源：沙丘
以 Nike 为首，其他在 NFT 收入方面排名靠前的品牌包括 Dolce & Gabbana、Tiffany、Gucci、Adidas、Time Magazine、Budweiser 和 Lacoste，基于他们在以太坊上的表现（以太币 ) 区块链，最新沙丘 数据显示。
同时，1月1日至9月30日期间，美国NFT和区块链相关商标的数量超过 6,000 ，是 2021 年全年的三倍。相比之下，2020 年仅提交了三件商标申请。
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