Author: Martin Young, CoinTelegraph; Compiler: Tao Zhu, Golden Finance
New research shows that so far this year, Enterprises are the largest net buyers of Bitcoin, surpassing exchange-traded funds (ETFs) and retail investors.
According to Bitcoin investment firm River, companies like Michael Saylor's Strategy have bought more Bitcoin this year than any other category of investors. Data from Strategy shows that the total amount of Bitcoin held by enterprises has increased by 157,000 Bitcoins, worth about $16 billion at current prices.
Strategy contributed 77% of the group's growth, the company reported on X on May 12, adding that it's not just big companies.
"We are seeing businesses across all industries signing up with River. They are bullish on Bitcoin and how it can transform their future," the company noted.
The second-largest category after businesses was ETFs, which increased their net Bitcoin holdings by 49,000 BTC, worth $5 billion, River reported. Following closely behind were governments, which reportedly grew their holdings by about 19,000 BTC, while retail investors or individuals have lost 247,000 BTC this year.

BTC ownership changes in 2025. Source: River
The company said that since 2024, corporate ownership has increased by 154% overall and was broken down by the business category of its clients.
The company revealed that financial and investment companies were the largest buyers of the asset, accounting for 35.7% of the total buyers, followed by technology companies at 16.8%, professional and consulting companies at 16.5%, and the rest were real estate, non-profit organizations, consumer and industrial, healthcare, and energy, agriculture and transportation companies.
Recently, there have been several large corporate acquisitions, such as Strategy’s purchase of 13,390 bitcoins for $1.34 billion and Metaplanet’s addition of 1,241 bitcoins to its vaults, with its holdings surpassing El Salvador’s on May 12.
New entrants into the Bitcoin market in 2025 include video streaming platform Rumble, which made its first bitcoin purchase in March, Hong Kong construction company Ming Shing, and Hong Kong investment company Hong Kong Asia Holdings Limited.
Bitwise reported in April that at least 12 public companies bought bitcoin for the first time in the first quarter of 2025. The firm added that the number of bitcoins held on the books of public companies grew 16% during the period, with more than 95,000 bitcoins added to corporate portfolios.
Is Bitcoin Heading for Deflation?
Analysts say these large corporate purchases of Bitcoin will put pressure on supply and demand, as supply is limited and miners can only produce 450 Bitcoins per day.
Ki Young Ju, CEO and market analyst at CryptoQuant, said that Strategy is accumulating Bitcoin faster than miners are producing in total, resulting in an annual deflation rate of -2.3% for the asset.
Meanwhile, writer Adam Livingston recently said that Strategy is synthetically creating the Bitcoin halving by having high demand outstrip supply from miners.