When the crypto market enters a consolidation period, KOL sideline experience sharing conference

Introduction

On April 21, 2025, a Twitter Space with the theme of "Crypto KOL Sideline Breakout" attracted the attention of many Web3 enthusiasts. The live broadcast brought together three female KOLs: Amber, a senior practitioner, Qian Xiaoyu, who is very friendly, and Kiki, the head of the twinkle platform market. They had a lively discussion on "How to tap the potential of KOLs in a bear market", "The value of Web3 short plays to personal IP" and "Women's unique way of expression in Web3".

From the chance to enter the circle to deep cultivation in the industry: the debut trajectory of three female KOLs

Qian Xiaoyu has been in the circle since 2018. She calls herself an "old leek". At first, it was just an accidental interview opportunity that made her interested in Bitcoin. Later, she went from a job seeker to an active builder of the crypto community. She admitted that she knew nothing about cryptocurrency at the beginning of her entry into the circle, but her internship experience at Huobi made her grow rapidly. "One day in the circle, one year in the world" is a true portrayal of her cognitive leap.

Amber was the lucky one who caught up with the ICO climax in 2017 and quickly accumulated seven-digit assets by holding EOS assets in the early stage. However, after the bull market was disillusioned, she also suffered huge losses. "Crypto is a competition of cognition, and you can only make money within your cognition", which has become her core creed in the industry.

Kiki's story coincides with the above two. After graduating from college, she plunged into the Web3 field, transformed from a trader to a market leader, and always insisted on using content as an engine to promote the development of the twinkle entertainment short drama universe.  

Emotional leverage and identity labels: How can female KOLs break through?

When asked whether being a female KOL has "extra bonuses" in the industry, the three guests had different understandings. Amber said frankly that gender advantage is limited, but "being beautiful can indeed make a living", and she herself prefers to rely on professional ability and content output. She proposed that "being a Youtuber + Twitter linkage" is one of the effective ways for KOLs to break through. She also combined AI technology, used AIGC to batch generate content and automatically track hot spots, and achieved sustainable activity of IP.

Qian Xiaoyu emphasized the value of "sense of response". She is good at efficiently replying to questions from community users, emphasizing that "not everyone is willing to do customer service-style communication, but I am very happy to do it." Her thinking logic is that if she can value her own abilities that she is good at and relaxed and happy, she can grow stably and long-term in the KOL ecosystem.

Fighting wits and courage with scams: the survival rules of industry veterans 

When the topic turned to the experience of "facing scams head-on", Amber revealed that she had encountered several scams, from ICO to arbitrage, from fake airdrops to anti-money laundering, and suffered heavy losses; but she also developed a keen sense of smell to see through traps.

In comparison, Xiaoyu was in charge of the official Telegram customer service operation at Huobi in the early days, so she was exposed to the scammers' routines earlier. "The instinct to see through the scam is not to get too excited when you see the money." She provided a lot of anti-fraud experience to the community with a calm and practical style.  

Bear marketIPgrowth breakthrough method: short drama is a new weapon?

The biggest highlight of this Space is the in-depth discussion on "whether Web3 short drama can become the key to KOL's breakthrough."

Xiaoyu said that short drama, as a new form of expression, not only brings its own traffic and is easy to go viral, but also can increase the authenticity and affinity of KOL. "A KOL with a face is a truly warm IP. Video is the best way to connect fans and build trust." She also plans to combine the advantages of the community to promote short drama clips in multiple highly active groups to achieve phenomenal communication.  

Amber emphasized that "short plays are an important tool for cultural IP". She pointed out that the Crypto industry has its own mythological narrative attributes, and short plays are the lightest and most impactful form of conveying these narratives. She shared how to use AI to generate personal IP materials, such as AI raw pictures and videos, to achieve high-frequency updates and brand personality unification.

As the person in charge of twinkle, Kiki shared in detail how the short play platform "writes plays for personal settings" and matches the script with the real temperament of KOLs, "not asking you to play someone else, but to play an enlarged you". For example: analytical KOLs can play anti-fraud police officers, poisonous tongue types can play undercover agents of project parties, AI experts can be shaped into future researchers, and user interactions can also participate in the decision-making of the plot.  

Will short plays become infrastructure? How will the IP strategy be adjusted in the future?

When looking forward to the trend of Web3 content, Amber said: "IP is fluid, platforms are replaceable, but personal brand value must be continuously built." She emphasized that KOLs should maintain their differentiated advantages while also learning to work together. "Just as the big names in the traditional entertainment industry frequently interact, Web3 short dramas also need to build an ecosystem to form a content effect that continues to go viral." 

Xiaoyu attaches more importance to the role of short dramas in "breaking the circle outside the circle": "Many people don't want people around them to know that they are speculating in cryptocurrencies, but short dramas are a gentler and more entertaining way of presentation." She said that this type of content can be used as an educational tool, an outlet for emotional release, and a cultural carrier, giving Web3 practitioners more identity roles and freedom of expression.

TwinkleEntertainment Universe Layout: Not just short plays, but also a co-creation ecosystem

1. Short play series: Starting with "Blue Sea Reef and Black Amber", in the future it will explore topics such as satire of the chaos in the B circle, hackers cutting leeks, and reversal of anti-fraud;

2. Web3 variety shows: such as talk shows, AMA reality shows, e-commerce task challenges and other interactive forms;

3. User co-creation universe: setting up a role co-creation room, plot profit sharing, and NFT secondary creation incentive mechanism to make each KOL a "hero" in the narrative system.

She emphasized: "We are not looking for actors, but partners in storytelling. You create the characters, we write the scripts, and together we build the Web3 entertainment narrative universe."

Conclusion: From stories to consensus, building the soft power of Web3

This live broadcast focusing on "sideline breakthroughs" and "short dramas going viral" not only presents the diverse ecology of practitioners in the crypto industry, but also sends a clear signal: Technology and traffic are important, but what really connects people and tells stories is content.

Short dramas, variety shows, interviews, and even a line of dialogue may become the "new infrastructure" in the Web3 world. And every KOL may be the next narrative core.

Live playback link: https://twitter.com/i/spaces/1RDxlzLDObEGL

Note: This article is based on the live discussion of the guests and does not constitute investment advice. The market is risky and decisions should be made with caution.