Source: Open Social Insights, Mirror; Compiled by: Deng Tong, Golden Finance
In the next few years, we will witness a profound change in the social media landscape. I call this phenomenon "speculation" The Great Migration.” This movement, initially sparked by speculation in the cryptocurrency market, would quickly evolve into a mass migration to Web3 social platforms like Farcaster and Lens. The driving force behind this shift is not only the potential for financial gain, but also the unique experiences these platforms offer, particularly through community-driven token incentives and innovative uses of meme coins.
“The best memes are the movements from one place to another” – Jess Sloss, Seed Club < /p>
The Blur Effect: Community-driven exodus
A prime example of this trend is Blur, a platform that has successfully used community tokens to lure users away from established giants such as OpenSea. By offering incentives that align with the interests of the community, Blur has successfully created a compelling ecosystem that rewards participation. This approach exemplifies how Web3 platforms leverage token economics to build and sustain vibrant online communities.
The Rise of Memecoin: $POINTS and $DEGEN
Farcaster is a decentralized Ethereum-based The social network, which has been the playground for many new memecoins such as $POINTS and $DEGEN, has added a new dimension of engagement and incentives within the platform. Especially $POINTS has skyrocketed, rising more than 2000% in one day. These tokens represent more than just speculative assets; they demonstrate the power of community participation and new ways to create and share value in a decentralized environment.
“People want to be part of the inevitable dynamic” - Jess Sloss, Seed Club
Speculation Characteristics: The Engine of Web3 Speculation
Web3 Social Platform The appeal of speculation is significantly enhanced by specific features that support various forms of speculation:
In-app Minting: Users can create and mint their own tokens within the platform, providing a direct way to participate in the crypto economy.
Post-minting: Similar to NFTs, posts or content can be minted, enabling the ownership and trading of social media content as digital assets.
Real-time on-chain activity with a social context: On-chain activities such as minting and trading are entering an increasing number of social sources, leveraging web3 social Protocol profile data and social graph to provide social context.
Tipping:The platform allows users to tip content creators using cryptographic tokens, providing direct monetary value for social interaction and content creation.
In-app trading: The integration of in-platform trading functionality allows users to buy, sell or trade tokens without leaving the app, thereby Keep users engaged in the ecosystem.
Token/Trade-Specific Channels: These are dedicated channels or communities within the platform where users can discuss specific coins or trading strategies, This fosters a community of shared economic benefits.
These features not only provide a means for speculation, but also foster a vibrant ecosystem where creativity, content and community participation are directly linked to economic incentives.
Encourage large-scale migration to Web3 social platforms
The success of Blur and Farcaster encourages wider migration Provides a blueprint to Web3 social platforms. By creating ecosystems where users are not just consumers of content, but active participants and stakeholders, these platforms provide richer and more dynamic social experiences. This paradigm shift is not just about financial gain, but also about developing a sense of community and belonging, where each member’s contribution is recognized and valued.
The future: building a connected and empowered digital world
Looking to the future, the focus of the Web3 platform may Move away from purely financial incentives towards a more comprehensive assessment of their capabilities. The key to sustaining this exodus and attracting larger audiences is the ability of these platforms to deliver innovative features, equitable participation and genuine community engagement.
Conclusion:
As we witness the "speculative migration" of Web3 social platforms, this is not just a migration, but the dawn of a new era of social interaction, in which Economic incentives, community engagement and technological innovation come together. This era of change calls for action: builders and developers, we encourage you to explore and create more speculative opportunities in the Web3 platform, taking advantage of the vast promise of digital assets and social interaction. Users of these emerging platforms are deeply embedded in the speculative community; your participation, creativity, and involvement are critical in shaping the future of these networks. And spread the word far and wide to all enthusiasts and believers in the potential of Web3 social platforms. Share your experiences, educate others, and invite more people to join this exciting journey. Let’s build, participate, and amplify the impact of this exodus together to inspire a decentralized, vibrant, community-driven future. In this new digital environment, everyone has a stake and a voice, and together we can shape a future that is both innovative and inclusive.
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