In the Twitter Space hosted by Jinse Finance, the exchange MGBX and the entertainment platform Twinkle launched an in-depth dialogue on the future of Web3. Faced with the bottleneck of industry traffic and the problem of user education, both parties pointed to the same breakthrough point - entertainment content is becoming a key bridge connecting one billion users.
"We don't want to be a cold trading matching tool." The MGBX spokesperson made it clear. After the brand upgrade, the exchange puts entertainment content such as blockchain game short plays and NFT co-creation at the core of growth, and its logic directly hits the biggest pain point of Web3:
Low threshold to break the circle: Through the design of "short play + gamification task", users can naturally contact the concept of encryption while chasing dramas and playing small games, and realize "unconscious education".
Southeast Asian test field: Targeting young markets such as Thailand and the Philippines, cooperating with local content platforms to create a short play + GameFi + NFT marketing closed loop, allowing users to complete the cognitive transformation of Web3 in familiar cultural scenes.
Value co-creation system: Users can participate in the fate voting of NFT short play characters and design props, so that the creative content can be transformed into platform assets, realizing the identity transition from "onlookers to owners".
Patrick, head of Twinkle operations, unveiled the mystery of the platform's content strategy:
Short dramas and variety shows are advancing in parallel: Following the hit short drama "Black Amber", the first Web3 native variety show has entered the production stage. Its core innovation lies in the de-scripted real presentation - inviting project parties, DAO contributors and other practitioners to show the behind-the-scenes of the industry, rejecting the traditional star routine performance.
Interactive revolution: Drawing on the Netflix interactive drama model, users can determine the direction of the plot through on-chain operations. For example, the choice of "whether to attack the Boss" will directly affect the character's assets, realizing the deep binding of entertainment behavior and on-chain interaction.
Balancing expertise and traffic: naturally implanting the interpretation of exchange functions in the variety show (such as using situational dramas to demonstrate complex scoring systems), so that professional knowledge can efficiently reach users through entertainment carriers.
Faced with market fluctuations, the two parties reached a consensus on the long-term value of entertainment content:
New user retention: MGBX clearly stated that it will provide exclusive trading areas, liquidity support and compliance guidance for innovative content projects to help teams cross the gap from "creativity to survival".
Brand linkage and deep binding: MGBX first cooperates with platforms such as Twinkle to achieve "learning while watching" through customized dramas. For example, the exchange AI function is integrated into the plot, allowing users to understand the transaction logic while watching the drama.
Web2 conversion methodology: Twinkle proposed the "entertainment first" strategy - first attract users with popular content, and then gradually integrate blockchain features to avoid cognitive barriers caused by technical terms.
MGBX keenly captured the opportunity at the Thailand Crypto Summit:
Cultural Adaptation Strategy: Design the "Star Interaction + On-Chain Task" gameplay for Southeast Asian mobile games and fan economy foundation. Users can obtain NFTs by completing idol support tasks, forming an entertainment-social-trading closed loop.
Localization Incubation Plan: Open resource support for local projects with social stickiness, including liquidity guidance, transaction entry docking, and even sharing platform welfare system.
This dialogue reveals the key turning point in the evolution of Web3: when trading platforms begin to think about content like entertainment companies, and when content platforms deeply integrate on-chain interactions, a user revolution with "fun" as a weapon has arrived. The energy released by entertainment is transforming Web3 from a geek tool to the strategic core of mass life. "The exploration of MGBX and Twinkle proves that lowering the threshold is not a compromise, but a smarter way to build the future - when users understand DeFi while watching TV series and participate in DAO governance in variety shows, the singularity of large-scale adoption of Web3 is truly approaching.
Live playback link: https://x.com/i/spaces/1yoKMoMXEwwJQ
Note: This article is based on the live discussion of the guests and does not constitute an investment advice. The market is risky and decisions should be made with caution.
Betting on the Pope’s health or papal elections dates back centuries. Now, Polymarket offers two markets speculating on Pope Francis’ fate as he battles critical kidney and lung issues. Is this a financial opportunity or moral transgression?
CatherineA hacker stole $49.5 million from Infini. The firm claims to have identified the attacker and issued an ultimatum, offering 20% of the stolen funds for their return.
KikyoOKX admitted to allowing illegal transactions for U.S. users, leading to over $500 million in penalties. Prosecutors say the company processed over $1 trillion in trades and even advised users on how to bypass restrictions.
WeatherlyPresident Trump is urging Elon Musk to take a more aggressive stance on government inefficiencies, praising his success with D.O.G.E. Under Musk’s implementation of Trump’s mandate, federal job cuts and increased accountability are on the horizon.
CatherineTwo young smugglers were arrested in Busan for trafficking over 7kg of drugs, including marijuana, after being recruited by a drug lord via a Telegram channel. The drug lord used cryptocurrency payments to avoid detection and instructed the smugglers through encrypted messages.
AnaisSBF tweeted from prison, commenting on layoffs and aligning with D.O.G.E. policies, referencing Trump’s worker firings. His post sparked a Crypto Twitter storm, with many questioning how he tweeted and mocking his attempt to stay relevant. Though unrelated to FTX, the tweet briefly boosted FTT’s value. Could this be SBF's bid for a pardon?
KikyoMichael Saylor proposed a Bitcoin reserve strategy to help reduce the U.S. national debt, suggesting the government acquire 20% of Bitcoin’s total supply. His plan includes regulatory changes to encourage digital asset innovation and reduce compliance costs for issuers.
WeatherlyUpbit, South Korea’s largest crypto exchange, faces a three-month suspension for regulatory violations, including failure to meet anti-money laundering and KYC standards. The suspension, affecting new users, follows an investigation that revealed over 44,000 AML breaches and poor customer verification practices.
JoyThailand has seen a histroic rise in scam calls and SMS fraud, totalling 168 million in 2024 compared to the year prior. This surge prompted authorities to intensify their crackdown on cyber fraud operations across Southeast Asia.
CatherineChainflip introduced an upgrade to block illicit funds linked to the Bybit hack, protecting its platform and liquidity providers. The protocol now uses enhanced screening tools to prevent hackers from using its services to launder stolen assets.
Weatherly