Viewpoint: The era when technology is king in the blockchain industry has passed, and marketing will be king in the future.

Source: Lightning HSL

Should be in2012A few years later, I was a die-hard member of logical thinking. At that time, there was a hot topic: Is it true that content is king?

As a person who writes articles, do you still have to put the quality of content first and give up marketing strategies, such as whether you should make the article format, easy to spread, and reader-friendly...are these? Put it in a more important position. In short, everyone must understand.

And the discussion of content being king has also expanded to other industries. Is it correct that product is king? In the catering industry, there was a master named Diaoye Beef Brisket who opened many noodle-based restaurants. His marketing skills were very strong, but I was fooled into eating a bowl of it, which was not delicious.

But everyone’s focus is not on whether the noodles themselves are delicious or not, but on various Internet marketing techniques.

Looking back now10The discussion a few years ago about content being king and product being king, can you come up with a definite answer, who is right and who is wrong?

I feel that the world is too complex, and economic behavior is especially complex. Both sides are right, and both sides have support and counterexamples.

Back to 10Years ago , I feel that product is king, content is king, and providing users with high-quality products is more promising.

But in this era, at least in China, I feel that material has become extremely abundant, and marketing is king and has become more promising.

In the catering industry, all pre-made dishes can be sold only by occupying traffic entrances and channels. Whether they taste good or not is not up to you.

Look at the mobile phone and automobile industry. They are far ahead in everything. There is no way that product is king. Isn’t cowhide the king?

I think that the encrypted digital currency and blockchain industries may have really reached a watershed between marketing and technology.

I often encounter this question: I want to enter the currency circle, should I learn the underlying technology? Do you want to master UTXO, transaction data structure, PoW principle, decentralization...

If marketing is king, then the answer is obvious, there is no need. If you study popular psychology and positioning theory, wouldn't it be more promising?

But if technology is king, then the answer is definitely yes, otherwise you will be a leek.

I think as the US SEC has approved the listing of BTC ETF, the answer may be that marketing is king.

In an era where technology is king, it is because there are no truly high-quality products.

The most important quality of blockchain is decentralization, and the best quality products should have real technology in the dimension of decentralization.

However, with the strong intervention of legal and compliance forces, the feature of decentralization will most likely not be so important in the short to medium term.

If it is legal and compliant, you still have to decentralize it, and the risk of being caught is greatly reduced.

If the mainstream groups of currency speculators can accept paper Bitcoin, decentralization, self-custody, no-KYCThese concepts should become unimportant.

Another reason is that I feel that the big technological innovations in blockchain and encrypted digital currencies seem to have come to an end, and the rest are just minor repairs, which may not be possible. There is no more innovation at the paradigm level.

Just like mobile phones and computers have already entered an era where marketing is king. The most critical reason should be that the performance of these computers is basically excessive redundancy for the vast majority of users. , there is no innovation that users really need. There is no need to adjust the camera pixels, glass hardness, etc.

It is not yet the era when marketing is king for smart cars, because there is indeed huge room for innovation in intelligent assisted driving.

The biggest problems of blockchain and cryptocurrency seem to have been solved, and the scalability problem has been solvedrollupand sharding; the discussion on decentralized technical issues seems to have basically ended now, and the solution is consensus mechanisms such as PoS and PoW; privacy issues are Available zero-knowledge proofs are available; application scenarios already include huge applications such as digital currency and defi.

At least in the past two years, there have been no major technological updates in the currency circle. They are all making minor repairs and improvements on existing technologies.

There is no threshold for technology in the currency circle. Everyone is open source and can use it.

If currency projects want to become more powerful in the future, they may have to rely mainly on marketing, and talking about technological innovation may only be micro-innovation.

This year’s popular inscription can be regarded as a case where marketing is king.

In terms of technology, the technology used by Inscription is very old client verification technology. Even with the transaction format of taproot, it is just a way to write data to the chain. , it really can’t be called anything awesome.

I feel that the inscription is really good at promoting it. With the slogan of building a Bitcoin ecosystem, and relying on Bitcoin’s huge number of users, brand effect, and amount of funds, everyone can believe in this. Categories can have huge room for growth.

This may be a case of traffic x conversion rate x customer unit price in the traditional business model.

Perhaps the currency circle project will invite various advertising, brand image, public relations and other companies to cooperate.