Trump Continues $2.3 Million Bitcoin plan Despite Massive Buyout

When you think of bitcoin treasury, you would think of giants such as MicroStrategy and Blackrock who seem to be leading the charge.

But there might be other less expected players who are gaining momentum and accelerating their own strategies.

Trump Media & Technology Group Corp, the company associated with the Trump family, is now one of those challengers.

After its recent announcement of its $2.3 billion investment in Bitcoin, the company is now flexing its fiancial muscle is the the announcement of a $400 million share buyback operation.

Trump Media Bet On Bitcoin

In the past, Trump Media is commonly associated with media and financial projects such as Truth.Fi. But today, the company is embarking on a very different quest, one that has to do with bitcoin.

The media group had initially denied reports that it was planning to raise roughly $3 million to invest in cryptocurrency, but later confirmed that it was preparing a $2.3 billion capital fund to purchase bitcoin.

These funds were raised though the resale of 56 million shares and 29 million shares tied to convertible notes as part of debt and equity agreements.

Now, the U.S President Donald Trump's media company is hoping to boost its investors' confidence by repurchasing of up of $400 million in common stocks.

All repurchased shares will be retired, and the timing of the buyback will be determined at the company’s discretion, in full compliance with Securities and Exchange Commission (SEC) regulations.

The move is designed to enhance shareholder value while maintaining flexibility for future growth. With approximately $3 billion in cash and liquid assets on its balance sheet, Trump Media is well-positioned to pursue both buybacks and new strategic opportunities.

Trump Media Flexing Its Financial Muscles

Devin Nunes, CEO and Chairman of Trump Media, emphasized that the buyback reflects the board’s faith in the company’s long-term direction and financial health.

“The Board took a vote of confidence in our company, our stock, and our strategic plans. Since Trump Media now has approximately $3 billion on its balance sheet, we have the flexibility to take actions like this which support strong shareholder returns, as we continue exploring further strategic opportunities.”

The company also noted it may consider buying back outstanding convertible notes in the future, either through market purchases or private deals.

Trump Media was careful to clarify that the $400 million stock buyback will not impact its previously announced Bitcoin strategy.

In May, the company revealed a $2.3 billion private placement deal to fund a long-term Bitcoin treasury, following the model of MicroStrategy, which has amassed over $14 billion in Bitcoin holdings.

The proceeds from the private placement, raised from nearly 50 institutional investors, are earmarked for Bitcoin acquisition and general operations.

Just days later, on June 16, the company filed for a Truth Social Bitcoin and Ethereum ETF, seeking to list the fund on NYSE Arca.

The proposed ETF would allocate 75% of its holdings to Bitcoin and 25% to Ethereum, with Crypto.com serving as custodian and execution agent.

If approved, the ETF would offer retail and institutional investors direct exposure to the world’s two largest cryptocurrencies under the Truth.Fi brand.

Expanding the Brand and Financial Footprint

Beyond its core social media platform, Truth Social, Trump Media continues to expand its brand with the streaming service Truth+ and the fintech platform Truth.Fi.

The company has also announced plans to broaden its ETF offerings into other sectors, including energy, through partnerships with Yorkville America Digital and Crypto.com.

With a $3 billion war chest and a clear separation between its stock buyback and crypto treasury strategies, Trump Media is positioning itself as a major player in both traditional finance and the emerging world of digital assets.

These moves underscore the company’s ambition to blend political branding with innovative crypto-backed financial products—a combination that is reshaping the landscape of U.S. corporate finance.