The Trump family has expanded its cryptocurrency reach into South Korea, with its tokens now available on leading local exchanges.
World Liberty Financial’s governance token WLFI and its stablecoin USD1 are officially listed on Upbit, Bithumb, and Coinone, sparking immediate interest among Korean traders.
WLFI trading began at 10 p.m. on Upbit and Bithumb on 1 September 2025, with Coinone following at 11 a.m. the next day.
The USD1 stablecoin started trading on Upbit and Bithumb at 4 p.m. on 1 September 2025.
Donald Trump Jr. and Eric Trump are co-founders and executives of the project, while former President Donald Trump holds an honorary co-founder title.
Reports from the Wall Street Journal estimate the family owns around 25 percent of the WLFI token supply, valuing their holdings at roughly US$5 billion.
Donald Trump Jr. and Eric Trump
This positions the cryptocurrency project as potentially the Trump family’s single largest asset, surpassing the long-standing value of their real estate holdings.
WLFI’s debut in Korea saw significant price swings.
The token opened at 418 won ($0.30) on Bithumb, surged briefly to 510 won, but fell back to around 336 won by 3:30 p.m. on 2 September 2025, representing a near 20 percent drop from its listing price.
An industry official noted,
“Given its strong association with the Trump family, the coin has drawn significant attention. But the coin’s value seems entirely tied to Trump’s personal brand. Enthusiasm may cool once his presidential term ends — if not sooner.”
The family is also strengthening its presence through upcoming events.
Eric Trump will make his first public appearance in Korea at the Upbit D Conference on 9 September, discussing developments in finance, business, and digital assets.
Donald Trump Jr. is scheduled to deliver a keynote address at Korea Blockchain Week on 22 September, signalling the family’s strategic push into the Korean crypto market.
Despite the publicity and high-profile involvement, analysts remain cautious.
The initial trading volatility suggests retail interest could fluctuate, and market behaviour may hinge heavily on the Trump brand rather than the project’s fundamentals.
The WLFI listing represents both a financial milestone for the family and a test of whether celebrity-driven crypto projects can sustain long-term engagement in a fast-moving market.
The Trump-backed firm World Liberty Financial has listed its $WLFI token on major exchanges, with trading now live across Ethereum, Solana and Binance blockchains. The company is expanding with plans for a wallet, an exchange, and recently raised $750 million through its Alt5 acquisition, part of which was used to buy $WLFI coins.
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