A crypto project deeply tied to the Trump family is preparing to launch its token, valued at over $40 billion (approximately 280 billion yuan), on the public market. This is not only a major event in the crypto space, but is also likely to become a landmark event at the intersection of finance, politics, and technology. According to the World Liberty Financial platform, this decentralized finance project backed by the Trump family plans to officially launch public trading of its WLFI token on September 1. The Token Generation Event (TGE) will take place at 12:00 PM UTC on the same day, and the Ethereum-based token will be distributed through a system called "Lockbox." Early investors who purchased the token at $0.015 and $0.05 will unlock 20% of their holdings, representing approximately 5% of the total supply. The remaining 80% will be subject to community governance, while allocations to founders, advisors, and partners remain locked. The WLFI token is expected to be listed on major cryptocurrency exchanges such as Binance, Coinbase, and Hyperliquid. This issuance has sparked a huge response in the market. According to Cryptonews, based on the token's futures price, WLFI's fully diluted valuation has exceeded $40 billion (approximately 280 billion yuan). The tokens held by Trump alone may be worth more than $6 billion. Current futures prices show WLFI trading in the $0.20-0.30 range, far higher than its pre-sale price, reflecting the market's strong interest in and complex expectations for the project. The token issuance comes at a time when the Trump family's influence in the crypto space is growing, with son Eric Trump joining the board of directors of its partner, ALT5 Sigma. These moves have attracted significant investor attention and drawn close political scrutiny. The project's operating model, particularly the design of its stablecoin, is being put under the spotlight amidst evolving US crypto regulation.
WLFI: Trump's new wealth engine, over $40 billion valuation ignites the market
The Trump family's layout in the encryption field is emerging with the upcoming official launch of the WLFI token.
The fully diluted valuation (FDV) of the WLFI token has exceeded a staggering $40 billion.
This figure not only highlights its huge market potential, but also directly points to Trump's growing digital asset wealth. DT Marks DEFI LLC, the core holding entity of the WLFI token, is closely tied to the Trump family and controls 22.5 billion WLFI tokens. According to Whales Market data, based on current futures prices of $0.20 to $0.30, the value of Trump's personal holdings of 15.75 billion tokens is estimated to exceed $6 billion. This figure even exceeds Forbes' previous estimate of his net worth of $5 billion, suggesting that the structure of Trump's wealth is undergoing significant changes, with digital assets becoming a key component, including NFTs, MeMe coins, Bitcoin, and Ethereum. WLFI has already shown strong trading activity on decentralized platforms offering "pre-launch trading," such as Whales Market. The activation and distribution of WLFI tokens will reportedly follow a strictly controlled two-step process. Investors will need to connect their crypto wallets to the official website and transfer WLFI into a secure smart contract before their holdings can be unlocked starting September 1st. Web3 security firm Cyfrin has audited the relevant smart contracts, and pre-sale wallets have also been verified to exclude non-compliant addresses.
The trinity of "financial cornerstone, market game and macro narrative"
Another thing worth noting is that according to the market analysis of the official account "Weissman's Notes", the token has attracted market attention with its unique design of the trinity of "financial cornerstone, market game and macro narrative". Its core features lie in the stable RWA stablecoin system, the US$750 million strategic adjustment mechanism and the macro narrative as a model of compliance innovation in the United States. A Solid Foundation: An Audited RWA Stablecoin System A crypto project's grand narrative must be built on a solid financial structure. Analysis indicates that WLFI's foundation lies in its ecosystem's stablecoin, USD1. According to an independent audit report released on August 1, 2025 by Crowe LLP, a globally renowned accounting firm, the reserve fund supporting USD1 is sophisticated and robust. The report indicates that USD1's issuance and reserve fund management are handled by BitGo Technologies, LLC, a strictly regulated US custodian, while WLFI serves solely as the brand owner.
This "separation of operations and brand" design builds a key risk firewall, greatly reducing the risk of reserve funds being misappropriated or mismanaged.
As of June 30, 2025, 100% of the reserve assets totaling approximately US$2.207 billion are composed of high-credit real-world assets (RWA), of which approximately 85% are government money market funds, fundamentally eliminating the "death spiral" risk unique to algorithmic stablecoins.
Above the solid financial foundation lies the unique market game layer of the WLFI token. According to previous reports by Reuters and Bloomberg, Nasdaq-listed ALT5 Sigma has reached a strategic cooperation with WLFI, pledging to acquire WLFI tokens with a total value of up to US$750 million.
The key to this deal lies in its "unusual" terms. According to ALT5's 8-K filing with the U.S. Securities and Exchange Commission (SEC), the acquisition commitment has "no specific time or price restrictions." An analyst from The Block commented at the time that this looked more like a "strategic arsenal" than a traditional investment. This large, flexible fund was seen as a "strategic regulator" serving WLFI's long-term goals, giving it a powerful asymmetric advantage in market fluctuations, whether used to accumulate shares at low cost during market panics or as the ultimate weapon to deter potential short sellers. Macro Narrative: A "Compliance Model" Tied to Regulatory Guidance The ultimate anchor of WLFI's value lies in its deep alignment with top-level US regulatory guidance. Against the backdrop of the US's push for cryptocurrency compliance, a stablecoin project hosted by BitGo, audited by Crowe, and backed by RWA is seen as a perfect example of "US compliance innovation" to global regulators. This status as a "compliance model" confers immense strategic value on WLFI, giving it a significant advantage in obtaining regulatory approval and integrating into the traditional financial system (TradFi). Therefore, the value of the WLFI token is largely a pre-priced premium for this "regulatory certainty." However, according to CryptoNews, the GENIUS Act, previously signed by Trump to regulate stablecoins, does not include conflict-of-interest safeguards. This has led to concerns and scrutiny about the potential ethical issues surrounding WLFI's simultaneous launch. The September 1st Test: The launch of WLFI has already had a ripple effect on the DeFi market. Rumors of a partnership with lending protocol Aave reportedly caused an 8% drop in the price of the AAVE token. Although the rumors were subsequently denied, the incident reflects the significant influence high-profile projects can have on the market. The total locked value of DeFi has now exceeded $167 billion. Regulatory momentum following the US election has boosted market optimism, attracting investor attention to high-profile projects like WLFI. For investors, WLFI presents a unique risk-return profile: its solid RWA foundation significantly reduces the risk of systemic collapse, but market manipulation risks and macroeconomic policy shifts have become new concerns. This means that the long-term value of the project depends not only on its own operations but also on the unpredictable direction of macroeconomic policies. With the September 1st trading launch approaching, the market will face its first comprehensive test of this innovative, complex financial product.
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