The "Never-Ending" Game of Wealth Trump's "Monopoly" Life

Original author: TechFlow

In early 2025, TRUMP coin was born, and it exploded like thunder a few days before Trump's inauguration speech. The price soared from the initial $0.18 to $75.35, but then fell rapidly, and the market value shrank significantly, eventually falling 90% from the peak.

On April 18, TRUMP tokens ushered in the first unlocking period; on April 23, the official website announced that the top 220 users with the average holdings of Memecoin would be invited to the dinner, and the coin price soared.

This seems to bring a glimmer of hope, but it is more like luring its holders to move forward with an apple that they can never eat.

Now, two people familiar with the matter revealed that Trump's latest project will be a Trump-branded crypto game, which is similar in design to Monopoly Go and is scheduled to be launched at the end of April.

The bait is constantly released, avoiding the turmoil caused by the tariff policy, and the crypto world, which has just calmed down, is about to usher in Trump's new game.

From reality to encryption, this former businessman and current politician is like a fish in water.

"Buying land, collecting rent, bankrupting opponents...", similar plots are repeated, and Trump, who "always thinks Monopoly is a great game", has never stopped his game.

NFT, President Coin, blockchain games..., what's next?

For the crypto world, Trump is almost one of the most uncontrollable variables, and in 2025, the president is making frequent moves.

On January 18, 2025, a few days before his inauguration, Trump announced the launch of the Trump Meme coin on his social platform, pushing the asset price soaring to a high of $75.35. Within two days, it became the 19th most valuable cryptocurrency in the world.

The first round of issuance of the token is 200 million. According to the official website, Trump's two entities hold 80% of the tokens. The 40 million tokens originally scheduled to be unlocked on April 18 are worth about 300 million US dollars, accounting for 20% of the circulation.

In the early stage of unlocking, the market generally expected negative news, but $TRUMP did not collapse immediately after being unlocked on April 18. In particular, the news that the official website of "Trump Coin" held a closed-door banquet for its holders on April 23 caused quite a stir. $Trump soared 50% in 24 hours, reaching a high of $14.71.

Not only that, according to Fortune magazine on April 15, Trump plans to launch a crypto game that allows players to build virtual properties and earn game currency through a "play to earn" mechanism. The game will become the latest addition to Trump and his family's growing list of cryptocurrency investments.

Although Kevin Mercuri, a spokesman for Trump's old partner Zanker, denied that the project is similar to Monopoly GO!, the news that a new game will be launched at the end of April has still been confirmed.

This is not all of Trump's IP's direct involvement in the crypto world.

As early as 2022-2024, Trump released three NFT series, including his cartoon images (such as superheroes, presidential portraits, etc.). Buyers who held at least 47 Trump "Mugshot Edition" NFTs received the "exclusive reward" of the dinner at that time-"I have some cryptocurrencies," Jordan, who won the dinner, said in an interview, "but for me, it's more like an opportunity to meet with President Trump."

Although the company selling NFTs claimed that it had nothing to do with Trump's campaign, these NFTs were criticized together with the presidential coins for "politicians using the crypto market to make money" and were accused of "the most serious conflict of interest in modern history."

As an old fan of Monopoly, Trump has used it as inspiration to launch the board game "Trump: The Game" in 1989. Whether in the real world or the crypto world, Trump has been "buying land and building houses", and his tricks are far more than IP.

Bringing the country into the game, half a step ahead of heaven

Trump was skeptical of cryptocurrencies. Four years ago, he publicly condemned Bitcoin as a "scam" that affected the value of the dollar, but during the 2024 presidential campaign, he showed his enthusiasm for Web3, promised to make the United States a global crypto innovation center, and criticized the Biden administration for being too strict in its regulatory approach.

On January 23, three days after returning to the White House for his second term, Trump issued Executive Order No. 14178, entitled "Strengthening America's Leadership in Digital Financial Technology," laying the foundation for a "national digital asset reserve." On March 6, 2025, President Trump signed an executive order to establish a strategic Bitcoin reserve and a U.S. digital asset inventory, fulfilling his promise to make the United States the world's cryptocurrency capital.

He said: "I have a very positive and open attitude towards cryptocurrency companies and everything related to this emerging industry. Our country must become a leader in this field."

On the same day, the White House held its first Crypto Summit, bringing together well-known founders, CEOs, and investors in the cryptocurrency industry who were suppressed during the Biden administration. However, no substantive policy documents were released during the entire event, and most people's speeches were filled with gratitude and praise for Trump's "wisdom and bravery", as if it was a grand "Thanksgiving Day". The official live broadcast was interrupted 20 minutes after the opening, leaving a reverie.

Not only did Trump clearly express his support for cryptocurrencies politically, but all of his family members entered this market.

In September 2024, the Trump family founded the cryptocurrency lending platform "World Liberty Financial" (WLF). The GOLD PAPER released by the project showed that the Trump family received 75% of the cryptocurrency income and did not bear any responsibility. In November 2024, Trump Media and Technology Group submitted a trademark application for the encrypted payment and trading service "TruthFi", and hinted that it would acquire the encrypted platform Bakkt. In February 2025, the Trump Organization filed a trademark application with the U.S. Patent and Trademark Office under the name DTTM, marking its possible expansion into the metaverse and NFT fields. In March, President Trump's two sons officially announced that they were investing in a new Bitcoin mining company to expand the family's business interests in the crypto industry. Initiatives including meme coins have brought billions of dollars in revenue to the family. Government ethics experts say these business activities have created the most obvious conflict of interest in the history of the U.S. presidential term. It is no wonder that Timothy L. O'brien, a long-time Trump biologist, once said, "Anyone who has walked into Trump's office and offered him an easy way to make money will get his attention. He always takes shortcuts on policy."

Related reports from the New York Times

When talking about the Biden administration's actions to investigate cryptocurrency companies, Trump said: "They weaponized the government against the entire industry. ”

In an April 7 memo, U.S. Deputy Attorney General Todd Blanche cited President Donald Trump’s promise to “end the regulatory weaponization of the cryptocurrency industry” and disbanded the National Cryptocurrency Enforcement Team (NCET), saying, “The Department of Justice will no longer engage in litigation or enforcement actions that impose a regulatory framework on digital assets. ”

Asset layout, taking advantage of the situation, maximizing benefits, just like the plan of blockchain game  play to earn , the Trump family is on this path, and has been on this path.

Rich man’s life

As the fourth child of New York real estate tycoon Fred Trump, Trump was regarded as the heir to his father’s business after graduating from the Wharton School of the University of Pennsylvania. Before joining the company, he entered the real estate industry with $1 million provided by his father. Subsequently, the family real estate business continued to expand, and other properties with the Trump brand - casinos, apartments, golf courses and hotels were also completed.

In 2004, The re-released Trump: The Game has a slogan: It takes wisdom to make millions, but it takes Trump to make hundreds of millions. In this game, strategy and fun are not the most important things. Money is the core, which is both a means and an end. Just like his life.

Trump is good at making money with his fame, and his media image has expanded along with his business empire.

From the founder of the Miss Universe, Miss America and Miss Teen USA beauty pageants to the creator and host of the NBC reality show The Apprentice..., while becoming a household name in American society for nearly half a century, Trump has also printed his name on hotels, buildings, plazas, competitions and golf courses around the world, most of which are just "branded".

In 2011, financial experts at Forbes estimated that the Trump brand was worth $200 million, but Trump disputed this valuation, saying that his brand was worth about $3 billion.

From business to politics, the controversy surrounding Trump has never stopped. As a businessman, he was involved in more than 4,000 lawsuits, and during his last presidency, he left more than 3,700 conflict allegations of not completely divesting business interests. But he never restrained himself, and he did get what he wanted, completing a notorious and gorgeous turn.

In January 2025, Trump, who had been sentenced to life imprisonment for felony crimes, officially became the first person to be elected president as a felon, and he took the table again, stirring up the global chess game.

Looking back at that 1989 In 2011, a Monopoly-style game with poor sales, even under the Trump brand, was launched: the rules were capricious, the game was obsessed with wealth accumulation, and there was no moral bottom line. The slogan was: "It's not whether you win or lose, it's whether you win!" Doesn't this plot look familiar?