When OpenAI CEO Sam Altman, publicly declared that his newborn son sleeps soundly in a $2,000 AI-powered crib from Bengaluru-based Cradlewise, the tech and parenting worlds took notice.

In a landscape flooded with smart baby gadgets, Altman’s rare endorsement of this luxury smart crib has catapulted Cradlewise into the global spotlight—making it one of the most talked-about baby products of 2025 among new parents, tech enthusiasts, and investors alike.

Altman’s Social Media Shoutout: A Game-Changer for Cradlewise

Altman and his partner, Oliver Mulherin, welcomed their baby boy in February 2025. While the couple kept the news private for months, Altman recently took to X to share his top parenting tip: skip the gimmicks and invest in a Cradlewise crib.

“We bought a lot of silly baby things that we haven't needed. But definitely I recommend a Cradlewise crib and a lot more burp rags than you think you could possibly need.”

This candid recommendation from one of AI’s most influential voices instantly sent ripples across both the Indian tech community and the global parenting market. For Cradlewise, this was more than just a celebrity shoutout—it was a breakthrough moment of validation.

In response to the unexpected praise from Altman, Radhika Patil expressed her gratitude on X, writing

“Thanks for loving us Sam Altman. The AI god’s trust in the smarts of Cradlewise means a lot to us."

The surge in online visibility has sparked increased interest and could drive international sales, further cementing Cradlewise’s reputation as a leader in baby-tech innovation.

Why Sam Altman Swears by the Cradlewise Smart Crib

Unlike many consumer products that Altman avoids endorsing, Cradlewise stood out for its blend of smart technology and real-world utility.

The crib’s standout feature is its AI-powered monitoring system, which detects early signs of wakefulness and gently bounces the baby back to sleep—often before the baby even starts fussing. This proactive approach sets it apart from competitors like the Snoo, which only responds after a baby cries.

#AI-powered smart cribs from @cradlewise now in India!

Recently endorsed by #OpenAI CEO Sam Altman (@sama), #Cradlewise uses advanced AI to detect early wake-ups & soothe babies back to sleep, before they cry@radhikagandhi tells @ShrutiMishra_ how it is transforming sleep for… pic.twitter.com/Q4z9S9Brsh
— CNBC-TV18 (@CNBCTV18News) April 21, 2025
a

Other features that have won over parents include:

• Convertible Design: Functions as both a bassinet and crib, suitable for babies up to 24 months.
• Built-in Baby Monitor: A silent, night-vision camera offers real-time viewing via a mobile app.
• White Noise and Lullabies: Integrated speakers play soothing sounds to enhance sleep quality.
• Sleep Analytics: The app tracks sleep patterns and provides actionable insights for parents.
• Mobile App Control: Parents can adjust settings, monitor sleep, and start or stop the gentle bouncing remotely.

From Bengaluru to Silicon Valley

Cradlewise was founded in 2016 by Radhika Patil, an IISc and Stanford alumna, and her husband, Bharath Patil. The idea was born out of their own struggles with their first child’s erratic sleep patterns.

Determined to find a smarter solution, they developed a prototype in Bengaluru before relocating to the US during the pandemic to bring their innovation to a global market.

Today, Radhika Patil serves as CEO, and the company operates in both the United States and India. The crib retails for $1,999 in the US and approximately ₹1.5 lakh in India, positioning it as a premium product for tech-savvy, health-conscious parents.

Cradlewise’s AI-powered crib is more than a luxury—it’s a glimpse into the future of parenting, where data-driven solutions and smart automation help families achieve better sleep and well-being.

With features that adapt to a baby’s unique sleep patterns and a design that grows with the child, Cradlewise is setting new standards for what modern parents can expect from nursery tech.

As smart parenting products continue to evolve, Cradlewise’s moment in the spotlight—thanks to Sam Altman—signals a shift toward intelligent, responsive solutions that prioritize both convenience and child development. For parents seeking the best in baby sleep technology, Cradlewise is now the crib to beat.