New JPMorgan–Coinbase Deal Lets Chase Clients Buy Crypto With Credit Cards and Turn Reward Points Into USDC

JPMorgan Chase Partners With Coinbase To Simplify Crypto Access For Customers

JPMorgan Chase is joining forces with Coinbase to create a smoother bridge between traditional banking and cryptocurrency trading for its millions of customers.

Scheduled to start in the fourth quarter of 2025, Chase credit card holders will be able to fund their Coinbase accounts directly using their cards, marking a first step in linking legacy financial systems with digital asset platforms.

Linking Bank Accounts To Crypto Wallets Arrives In 2026

The collaboration will deepen in 2026, allowing customers to connect their Chase bank accounts straight to Coinbase wallets.

This will make transferring funds to buy or sell digital currencies more straightforward and efficient.

JPMorgan has highlighted that the integration prioritises security and privacy, aiming to meet customer expectations in both banking and crypto environments.

Reward Points Can Be Converted Into Cryptocurrency

A unique feature of this partnership is the ability for Chase customers to exchange their Ultimate Rewards points for cryptocurrency.

From 2026, cardholders can redeem 100 points for one US dollar worth of USD Coin (USDC), a stablecoin pegged to the U.S. dollar, through Coinbase’s Base network.

Melissa Feldsher, JPMorgan’s Head of Payments and Lending Innovation, explained that this will give users a secure and convenient way to turn rewards into digital assets.

JPMorgan’s Broader Push Into Crypto Markets

Beyond retail offerings, JPMorgan is expanding its crypto footprint with institutional solutions.

The bank plans to launch JPMD, a tokenised commercial bank deposit built on Coinbase’s Base blockchain.

JPMD promises 24/7 settlement and the possibility of paying interest, setting it apart from typical stablecoins like USDT or USDC.

This product targets institutional clients for cross-border payments and digital asset settlements, aiming to integrate blockchain more closely with traditional finance.

Shifting Attitudes Toward Crypto Among Major Banks

This move reflects a notable shift in traditional banks’ approach to digital currencies.

JPMorgan, once cautious under previous leadership, now embraces crypto as part of customer demand and financial innovation.

The partnership with Coinbase signals a willingness to offer more consumer-facing crypto products alongside established banking services.

Stablecoins Take Centre Stage In Bridging Finance And Crypto

The use of stablecoins such as USDC is gaining traction as a reliable bridge between the volatility of crypto markets and traditional finance.

The ability to redeem credit card rewards into USDC highlights its increasing acceptance as a mainstream financial tool.

Coinbase’s Growing Role In Financial Integration

Coinbase’s role as the crypto exchange powering this partnership reflects its expanding influence.

The company’s shares jumped 3% in early trading after the announcement, boosting its market value to around $95 billion.

Coinbase also recently earned a regulatory licence in Luxembourg to offer services across the EU, reinforcing its position in global crypto markets.

Will Traditional Banks Fully Embrace Crypto Products In The Future

As banks like JPMorgan move closer to integrating crypto within their core offerings, the line between digital assets and conventional finance continues to blur.

Will this trend lead to a fundamental reshaping of financial services, or will regulatory and security challenges limit the extent of crypto’s reach in mainstream banking?

The answer will determine how millions access and use digital currencies in everyday life.