Model Collapse: This would trigger a crisis of confidence in all "Bitcoin proxy stocks" and the cryptocurrency lending model. Because MicroStrategy, as the leading company, would fall, the entire model would be called into question. In the game of "whoever hoards the most coins wins," MSTR isn't irreplaceable—it's merely a "leveraged BTC proxy." The ultimate winner isn't the first person in, but the one with the most money, the best financing, and the best storytelling skills. Everyone's chasing the biggest stock price gains and the most speculative potential. The real competition isn't about "who believes in BTC more," but "who can raise more money and whose stock price rises faster." While Saylor touts Bitcoin's "promised land," investors ultimately chase speculative gains. When MicroStrategy's stock price lags behind its peers, or even behind Bitcoin itself, investors abandon it, deprived of its speculative value. For speculators, the pursuit is "targets with greater stock price gains and more excitement," not who holds more Bitcoin. This pursuit of speculation decouples a company's fate from Bitcoin's price and instead makes it closely tied to its own relative stock price performance. If hoarding Bitcoin is the promised land, then who has more money is the answer. MicroStrategy's model lacks any moat. Its core competency is simply "being first," with no patents, technology, or brand barriers. Any company with sufficient capital can replicate this model: issuing stock, lending, and purchasing Bitcoin. The fact that 154 public companies have raised or pledged to raise a total of $98.4 billion to purchase cryptocurrencies fully demonstrates this point. MicroStrategy's potential failure point isn't the price of BTC itself, but the exhaustion of its stock model's appeal. When it can no longer attract capital through "stock market arbitrage," this model will automatically halt, and even trigger reverse liquidations due to fixed expenses. Bitcoin is merely its "chip," and the real crux of the matter lies in whether the market is still willing to pay for its share price premium. The fragility of corporate financial structures; the leverage effect of market belief; the nonlinear risks of the cryptoasset ecosystem; and the typical prelude to a "black swan" event: a seemingly localized issue (MicroStrategy's difficulty in raising funds) can trigger global shocks due to signaling effects. This could even be a dead end. This is no longer a question of MicroStrategy's or Saylor's personal beliefs, but rather the mathematical and human logic of the business model itself. It's a game of "who grows faster?" MicroStrategy's business model essentially leverages its early-mover status to elicit a market premium for its stock. But as more players enter the market, the game becomes a race to see whose stock rises faster and more attractively. If MicroStrategy's stock price is surpassed, it will lose the favor of speculators and, consequently, its sole source of financing. The divergence between core assets and source of value: The company's core asset is Bitcoin. However, its source of value is a speculative premium. These two sources are not directly linked. Bitcoin's price can fluctuate sideways, but if new, more speculative assets emerge, the MicroStrategy premium will be absorbed. MSTR's justification is based on relative performance, not absolute value. Investors won't say, "BTC is up, and MSTR is up too. That's great." They'll say, "BTC is up 30%, and MSTR is only up 10%. Why shouldn't I just buy BTC?" Its survival depends not on Bitcoin's price itself, but on whether speculators continue to be willing to hype it as a "leveraged Bitcoin." Once the market no longer believes it's the best proxy for the "Bitcoin Promised Land," it will fall into a path of automatic halt → reverse liquidation. Why does MicroStrategy consistently buy at high Bitcoin prices? This has always seemed counterintuitive. Even though Saylor consistently claims Bitcoin is the future, why buy at high prices when Bitcoin has a public market price? The answer is: MicroStrategy's model inherently requires buying at high prices. MicroStrategy's "buying" behavior itself is the most important part of its business model, and its purpose goes far beyond simply increasing Bitcoin holdings. For a company heavily reliant on financing, the size of its balance sheet is crucial. After MicroStrategy raises funds through issuing stocks or bonds at high premiums, it converts these funds into Bitcoin. This rapidly expands the company's total assets, amplifying its income statement flexibility (recognizing gains when BTC appreciates, attracting speculative capital), and making the company appear larger and more powerful from a financial perspective. This scale effect makes it easier to secure the next round of financing, whether from a bank loan (collateralized by its expanded assets) or from a stock offering in the capital markets. After completing a round of financing, the company has already transferred the risk to new investors. Unless the Bitcoin price plummets to the point of insolvency, the company is safe in the short term. This "buy at the high" behavior is the most effective nonverbal advertising. When retail investors and investors wondered, "Is this the high?", Saylor and MicroStrategy's actions provided a clear answer: "No." This is a sophisticated marketing tactic that reinforces narratives through action. It sends the following signals to the market: "We have enough confidence to buy all in without hesitation, even at the current price." "Compared to Bitcoin's future value, the current price is insignificant." "Don't worry, just follow us and buy." This buying-at-the-highs strategy is designed to attract new "buyers." By demonstrating fearless "faith," it allays the fears of new investors and ensures a continued influx of funds. It gives retail investors the illusion that there's no need for timing, and by demonstrating their own courage to buy at high prices, it reinforces their belief.
Two direct pieces of evidence
The first is that Saylor has been constantly posting on platform X to report the number of bitcoins he holds and the total market value. The second is that he has been tirelessly claiming the book profits he has realized.

1. Balance sheet expansion
Digital assets (BTC) are recorded as assets at fair value:
BTC price rises → asset value soars → total assets and shareholders' equity increase → debt-to-asset ratio improves (appears safer);
2. "Beautification" of the income statement
If BTC price rises → "unrealized gains" are generated → recorded in "other income" → reverse the small profits or losses of the software business → net profit turns positive → It looks "profitable";
But please note that these earnings are unrealized, non-cash, and unsustainable. They are merely paper wealth, but they are enough to support stock prices and financing.
So, this is why MicroStrategy has been buying Bitcoin at high prices. Now, do you understand why Saylor dares to declare an extreme high price for Bitcoin in the future?

December 14, 2000
The U.S. Securities and Exchange Commission (SEC) said today that two executives of MicroStrategy Inc. and its former chief financial officer have agreed to pay a total of $11 million to resolve civil accounting fraud charges related to the restatement of the software vendor's financial results last March. The SEC said MicroStrategy did consent to a cease and desist order and pledged to make "significant" internal changes to ensure its compliance with securities laws in the future. Additionally, the company's corporate controller and accounting manager agreed to separate cease and desist orders for reporting and recordkeeping violations. MicroStrategy CEO Michael Saylor, along with the company's chief operating officer, Sanju Bansal, and Mark Lynch, resigned from their positions as CFOs at the data analytics software developer earlier this year as part of their settlement with the SEC. The three executives did not admit or deny the accounting fraud allegations, according to the SEC. But the commission said they agreed to pay a civil penalty of $350,000 each and disgorgement totaling $10 million, with Saylor accounting for $8.3 million. Lynch also agreed to an order barring him from practicing accounting for at least three years. The U.S. Securities and Exchange Commission (SEC) launched the investigation after revealing in March that MicroStrategy had exaggerated its revenue and earnings for the past two years and needed to restate its financial results.