Meta's acquisition of Manus: Why buy and why sell?

Author: Zhang Feng

At the end of 2025, Meta announced its acquisition of the Chinese AI company Manus, attracting widespread attention from the global technology community.This transaction not only involves the integration of two cutting-edge technologies, affective computing and brain-computer interfaces, but also reflects multiple issues concerning AI technology competition, ecosystem building, and corporate destiny choices.This transaction not only involves the integration of two cutting-edge technologies, affective computing and brain-computer interfaces, but also reflects multiple issues concerning AI technology competition, ecosystem building, and corporate destiny choices.At the end of 2025, Meta announced its acquisition of the Chinese AI company Manus, attracting widespread attention from the global technology community ...

I. Manus's Growth Logic and Barrier Building

Manus has rapidly risen to prominence within a few years, becoming a representative technology-driven enterprise in China's AI field, thanks to its innovative fusion of affective computing and brain-computer interfaces.

II. Why did Meta buy it? Strategic complement and ecosystem breakthrough

Meta's acquisition aims to strengthen its core advantages in the metaverse competition by integrating Manus's emotional interaction capabilities, and to address the multiple challenges it currently faces.

BuildingMetaverseAn "emotional operating system"