Make gaming great again? Musk enters the gaming industry

Source: Magnet Network

Make games great again?

Musk, who likes to cross borders, is back! This time he will use his xAI to set up an AI game studio.

Just today, Musk forwarded a comment on the current game industry by Dogecoin Shibetoshi Nakamoto on social media, and then announced very seriously that he would set up an AI game studio and "make games great again."

Does this slogan sound very familiar?

Yes, after helping Trump set up the "Ministry of Government Efficiency", Minister Ma seems to have tasted the sweetness of power. The technology giants that were previously in competition with Musk will most likely be affected in the future.

However, unlike the tech giants, American game companies are relatively low-key, so why did Musk enter the game industry?

Rectifying political correctness has become another kind of political correctness

In fact, as early as last month, Musk tweeted: "We need a video game player voting section! Make games great again!"

This tweet triggered a discussion at the time about whether Musk would enter the game industry.

At that time, the overseas game industry had already rejected the wave of opposition to the "political correctness" of games, including IGN's "Black Myth: Wukong", Ubisoft's new work "Assassin's Creed: Vision" appeared in the image of Japanese black samurai and caused controversy, Sony's new LGBT work "Star Wars" was killed immediately after the server was opened, and a series of other events. Only then did people realize that the LGBT and DEI movement (diversity, equality, and inclusion) not only did not make the game sell well, but made the quality of the game lower and lower.

Coincidentally, Musk himself is a victim of LGBT - his son's transgender and the two of them turned against each other, which made Musk hate the LGBT culture in the United States very much.

Of course, in addition to family reasons, Musk is also a supporter of Trump's candidate. Joining the game industry is more or less a means of attracting players' votes. After all, there are many voices in the current game circle that oppose political correctness affecting the game industry.

In addition to ShibetoshiNakamoto's tweets, Mario Nawfal, a well-known overseas blogger, also published a post criticizing the game industry for over-emphasizing DEI content.

He pointed out that the two games launched this year that featured DEI elements - "Star Attack" and "Dust Road Journey" - did not perform well in the market. Among them, "Star Attack" suffered a major setback. In contrast, the domestic game "Black Myth: Wukong" has achieved great success.

Mario Nawfal bluntly stated in the post that game developers should be aware that what players really need is high-quality game content, rather than the ideology imposed on the game.

Musk gave a thumbs up to this.

At present, when "rectifying political correctness" becomes a mainstream direction, it is actually another form of "political correctness".

If Musk's studio can really make a new game with a main content, regardless of the quality, Musk's fame alone can attract a wave of traffic.

AI+game, the next hot spot

In fact, Musk himself is a senior game player and often posts game-related content on Twitter.

When he was 13 years old, he made a video game with 123 lines of BASIC and some simple assembly language, and named it "Blastar", and finally exchanged it for $500.

Therefore, from Musk's crazy cross-border investment map, it is not surprising that Musk invested in the game industry.

Here we need to pay attention to one point. Musk's AI game studio is based on its xAI, that is, using generative AI.

At present, basically the first-tier game companies are basically exploring "AI+games", that is, using AI to generate materials or gameplay based on the architecture of traditional games.

But in fact, whether it is a traditional game company or a new generation of game manufacturers, AI's addition to the game is not obvious. Most of them only improve the efficiency of updating materials.

As for the improvement of AI for game play, it cannot improve the user's "paying intention", but will affect the experience of existing game functions.

In contrast, xAI, as a "pure" AI company, does not need to consider the commercial value of the game, and can make the most of the company's AI resources. This is indeed a route that no one has explored.