In the crypto market, listing a coin is never a simple matter. It's a test of trend judgment, and a comprehensive game of balancing risk control, time efficiency, and user interests. In 2025, amidst a market characterized by high volatility and strong differentiation, Huobi HTX provided a clear and replicable answer—listing coins smartly means continuously creating tangible wealth effects for users across the three dimensions of "time, judgment, and risk." Let's look at the results first: In 2025, Huobi HTX outperformed the market in terms of "participable price increase". Reviewing the performance of new assets on Huobi HTX in 2025, some key highlights emerge: A total of 166 new assets were launched throughout the year, covering core sectors such as AI, Meme, Layer 1/2, BSC, RWA, stablecoins, and DeFi; 96 assets saw price increases exceeding 100% after launch; 9 assets saw price increases exceeding 1000%; and the highest price increase throughout the year came from PIPPIN, with a maximum increase of 9500%.
However, compared to the "highest increase," Huobi HTX's greater competitive advantage lies in the time window available for ordinary users to participate.
In 2025, among the assets listed on Huobi HTX, the proportion of coins with a 7-day increase exceeding 20% was 17.47%, ranking first among mainstream exchanges of similar size. This metric is not just an extreme case; it reflects that new assets on Huobi HTX are highly likely to generate positive price feedback in the early stages after listing.
Why is this possible? The answer lies in the "time dimension." In Huobi HTX's consistent asset strategy, there is a very clear consensus: in the crypto market, time itself is a source of profit. AI Sector: Leading the Trend by an Entire Cycle. In early 2025, AI Agents and DeFAI were launched in quick succession. In just 11 days from January 18th to January 28th, Huobi HTX consecutively listed 11 AI-related projects: NEUR, BUZZ, AVAAI, PIPPIN, ARC, GAMEBASE, AI16Z, GRIFFAIN, ELIZAOS, SWARMS, and DEGENAI. Except for AI16Z, almost all of them were either initial public offerings or very early-stage listings. While the market was still "confirming whether AI was the main theme," Huobi HTX had already completed its structural layout. This allowed users to allocate positions before a trend formed, rather than passively chasing highs when sentiment was at its peak. Leading the way in listing on mainstream exchanges: The wealth effect is not predicted, but rather achieved through early positioning. In 2025, Huobi HTX achieved early positioning in the mainstream market across multiple core sectors, with many assets listed before trends took shape. This ability to "position early" gave Huobi HTX a time advantage in several structural opportunities. Huobi HTX listed 18 assets ahead of mainstream exchanges. For example, projects like PLUME, BANK, BIGTIME, USD1, and TRUMP were all listed on Huobi HTX spot trading before widespread market attention, giving users more time to discover prices and participate. By the time industry consensus was formed, Huobi HTX users had already positioned themselves, rather than passively chasing emotional highs. This ability to promptly identify high-quality assets in promising sectors is particularly evident in BSC assets. DONKEY: Launched before the market had a large-scale discussion, it subsequently attracted capital attention, with a maximum increase of 6811%; M: Early positioning in a structural sector, continuous follow-up promotion after launch, with a phased increase of 4186%; ASTER: Became the first CEX to launch, subsequently gaining wider market recognition, with an increase of 340%; Binance Life: Became the first CEX to support Chinese Memes, completing its launch before the narrative spread, and subsequently increased by 438%. These early assets were not simply "first to launch," but were built on continuous tracking of on-chain data, community activity, and capital trends. Early timing is essentially a testament to keen judgment. In the crypto market, prices never rise suddenly; they are simply a reward for those who plan ahead. True "intelligence" lies in avoiding exposing users to the wrong time. A "smart" listing strategy doesn't equate to launching every project immediately. Waiting and delaying launches is also a responsible strategy for users. Some projects may not be suitable for user participation on the first day, but they still deserve to be seen at the right time. For example, during the concentrated unlocking period of some VC coins, there was significant initial selling pressure. Huobi HTX anticipated this combination of high selling pressure and short-selling sentiment, choosing to delay listing after the market had completed its turnover and confirmed the project's resilience. This often resulted in substantial price increases, validating the correctness of this delayed strategy. 2026 Start: What is "Smart Money" Doing on Huobi HTX Before the Spring Festival? The period before the Spring Festival has historically been the most authentic window for capital activity. Current market data shows that experienced funds are making early deployments on Huobi HTX, exhibiting very clear characteristics: a preference for early-stage but validated structured assets; a preference for projects where risks have been mitigated but value has not yet been fully priced; and a avoidance of highly uncertain, purely sentiment-driven short-term speculation. Looking back at 2025, the "buy whatever's hot" strategy mentioned by Huobi HTX Global Advisor Justin Sun formed the underlying logic of Huobi HTX's asset strategy throughout the past year. Over the past year, Huobi HTX's asset strategy has consistently revolved around three core questions: First, was it early enough? True "hotness" often emerges before consensus is formed. Huobi HTX proactively tracks on-chain data, community activity, and capital structure to complete its positioning before trends explode, advancing the timing of the "hotness." Second, was the judgment accurate? It selects projects with sustainability from hot topics, avoiding purely sentiment-driven and structurally unbalanced assets, thus linking "hotness" with sustainability. Third, is it user-centric? The ultimate goal of listing tokens is not to chase traffic, but to create a realizable participation window. Through early positioning, phased observation, and risk filtering strategies, it ensures that "hotness" truly translates into wealth effects. Data, timelines, and real wealth effects have already provided the answer. Entering 2026, this logic will be further strengthened and validated. On the one hand, Huobi HTX will continue to adhere to its "value return" strategy, tightening entry standards and prioritizing the listing of assets with real revenue, compliance, and sustainable business models, ensuring that its success is based on value. On the other hand, it will continue its market sensitivity of "buying what's hot," focusing on promising sectors such as RWA, prediction markets, Perp DEX infrastructure, and mobile PayFi. 2026 has already begun. As a new cycle unfolds, Huobi HTX is using a more mature, restrained, and intelligent asset strategy to help global users steadily "hold their coins through bull and bear cycles," reaping the rich rewards of long-term investing. About Huobi HTX Founded in 2013, Huobi HTX has evolved from a cryptocurrency exchange into a comprehensive blockchain business ecosystem after 12 years of development, encompassing digital asset trading, financial derivatives, research, investment, incubation, and other businesses. Huobi HTX, as a leading global Web3 portal, adheres to a development strategy of global expansion, ecosystem prosperity, wealth effect, and security and compliance, providing comprehensive, secure, and reliable value and services to cryptocurrency enthusiasts worldwide. For more information about Huobi HTX, please visit https://www.htx.com/ or HTX Square, and follow us on X, Telegram, and Discord. For further inquiries, please contact [email protected].
Joy
Bitcoinworld
decrypt
Beincrypto
Bitcoinist
cryptopotato
Others