How long will Binance Alpha last?

Source: Twitter @_FORAB

According to the news learned last week, the Alpha launch schedule has reached mid-June, and it is estimated to be the end of June in recent days.

The core reason is that the listing + airdrop fees of other first- and second-tier exchanges have not yet dropped. In horizontal comparison, Binance Alpha is still a cost-effective choice for the first launch.

At the same time, including North American Kraken, South Korean Bithumb, etc.

They also recognize the Alpha project, the liquidity, depth and trading volume of the BNB chain, which leads to many project parties who have completed Binance Alpha to tend to go to these two regional exchanges next, thus achieving Binance DEX + mainstream CEX layout.

In addition, there is another core factor that the Binance main site APP can indeed directly connect to Alpha transactions. If a project party does not choose Alpha for the first launch, according to Binance’s new listing rules in April, if it wants to be listed on Binance in the future, it still has to go through the Alpha channel.

This means that the first wallet or Alpha airdrop is still the most cost-effective option at present, that is, it has completed the Alpha inclusion and also done a wave of marketing due to the airdrop.

What is the impact on the industry?

Today, the Korean exchange Upbit officially announced 5 coin listing projects in one go, and other exchanges such as Kraken, Bithumb, Coinbase, etc. are also accelerating the frequency of listing.

They are all responding to the competitive impact brought by Binance Alpha.

Usually, regions have absolute geographical advantages, which makes it impossible for many offshore exchanges to enter their local markets and compete with these regional exchanges.

But the recent Binance Alpha has connected 3 Japanese and Korean projects in one go, and many user operations can be completed through wallets instead of having to use the spot main site. This has led to many players in individual regions also joining this army of rubbing hair.

For example, on May 15, NXPC, a Korean project that launched Binance + Upbit, was the first to open on-chain trading on Alpha one and a half hours before the official announcement of listing in the afternoon, which led to a profit of about 3-4 times for some diamond hands that were bought on the chain and sold on the exchange.

This wealth effect quickly spread to the local communities in Japan and South Korea, thus attracting people to find ways to actively get Alpha, indirectly squeezing the local market share in other regions.

Therefore, the final conclusion is that although Alpha will last until the end of June, this strategy will continue as long as there is positive growth for Binance.