Against the backdrop of the deep integration of Web3 technology and the entertainment industry, short plays, as a new form of content, are becoming the focus of the industry with their high dissemination efficiency and strong user participation. Recently, the pan-entertainment platform Twinkle and Golden Finance jointly held a theme live broadcast, inviting the creative team of the short play "Black Amber of the Coin Sea Reef" and Hazel, a senior practitioner in the Web3 field, to engage in an in-depth dialogue on "Content Innovation and Globalization Opportunities of Web3 Short Plays". This article summarizes the core views of the guests, reveals how the Twinkle platform leverages the Web3 entertainment ecosystem through short plays, and explores the possible path for Eastern narratives to lead the world.
Kiki, head of the Twinkle platform, pointed out that the biggest difference between Web3 skits and traditional content is the "reconstruction of user identity." "In Web2, viewers are just consumers of content; in Web3, they can be screenwriters, investors, and even decision makers of the character's fate." She explained using the platform function as an example: Plot branch voting: users decide character actions through on-chain voting, and different choices trigger different endings; Task incentive system: watching episodes, forwarding content, or participating in community tasks can get NFT airdrops or token rewards; IP co-creation mechanism: users can submit script ideas, and high-quality content will be included in the official universe expansion plan.
“We are building a ‘content economy’ where every interactive behavior creates value.” Kiki revealed that in the future the platform will open up the linkage function of “plot unlocking + e-commerce behavior”. For example, after completing a task, users can redeem the same NFT in the play, and even affect the image design of the character in derivative products.
In response to the internationalization potential of Web3 short plays, Hazel proposed three breakthrough points:
Borderless payment: Cryptocurrency payment lowers the support threshold for multinational users;
Multi-language adaptation: Automatically generate multiple subtitle versions through smart contracts, covering English, Korean and other audiences;
Cross-regional cooperation: Invite global creators to jointly develop plots, such as combining Southeast Asian folk legends with DeFi mechanisms.
“Eastern culture has unique narrative advantages in the field of Web3.” Hazel gave an example, saying that the platform plans to launch a short drama with the theme of “traveling back to the early days of Bitcoin”, in which the protagonist achieves a leap in wealth by predicting historical nodes. “This sense of counterattack can not only resonate with Chinese people, but also attract Western audiences’ interest in Eastern narratives.”
When asked "Which one is more inclined to Netflix-style boutique route or TikTok-style fragmented communication", Kiki said that Twinkle chose "the integration of the two":
Content quality: Following Netflix's IP universe construction method, with "Dark Amber" as the main line, expand the spin-off drama, community tasks and character derivative stories;
She specifically mentioned that the platform has formed a professional film and television team. The director has participated in variety shows such as "Actors Please Take Your Place" and "Annual Comedy Competition" and is good at using movie-level lens language to enhance emotional tension. "In the play, a scene where the protagonist discovers that he has been betrayed is shot from a subjective perspective, and the lens scheduling from doubt to counterattack is comparable to a micro-film."
How to transform complex Web3 technology into popular plots? Kiki shared the team's creative methodology: Event-carrying technology: For example, the plot of "character funds being maliciously withdrawn" is used to illustrate the liquidity risk of DEX; Mechanism-driven plot: The multi-signature wallet is designed as "three people holding the key to open the treasure", allowing the audience to intuitively understand the technical logic; On-chain hot meme adaptation: FTX collapse, 312 plunge and other real events are disassembled into character conflicts to increase the sense of plot substitution. "We don't want to do rigid technical popularization, but let the audience naturally perceive the rules of the Web3 world through the choice of characters." She revealed that the platform plans to develop a series of "On-chain Sherlock Holmes" short plays, in which the protagonist solves the mystery by tracking the address capital flow, and subtly popularizes the transparency characteristics of blockchain.
Hazel believes that short plays are the best vehicle to lower the threshold for Web3 cognition. "Young users are more receptive to the 'learning while watching' model, just like learning about history through online dramas." He suggested that the platform launch an "educational entertainment" section, integrate concepts such as smart contracts and DAO governance into campus-themed plots, and even cooperate with universities to open courses on "watching dramas to earn credits."
Twinkle is building a "PGC+UGC" content ecosystem:
Professional team: Cooperate with TVB veteran actors, Taiwanese drama idol actors and Web3 KOLs to ensure content quality;
User co-creation: Open script submission, character design voting and other functions, high-quality contributors can share IP commercialization benefits;
Project party linkage: Support brand customization of dramas, such as implanting DApp products in the plot, and guiding user experience through on-chain tasks.
"What we ultimately want to achieve is 'content as the entrance'." Kiki concluded that Twinkle's ambition is not just to be a short drama platform, but to become the hub of the Web3 pan-entertainment economy, connecting creators, users and the business ecosystem.
At a time when Web3 is reconstructing the rules of the entertainment industry, short dramas may just be a starting point. When technology and content are deeply bound and users change from spectators to co-builders, an entertainment revolution initiated by the East is quietly brewing. Every day of Web3 is full of new legends, and our mission is to make these legends become exciting stories that everyone can participate in.
Live playback link:https://twitter.com/i/spaces/1DXGyqLOMNbGM
Note: This article is based on the live discussion of the guests and does not constitute investment advice. The market is risky and decisions must be made with caution.
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