After Bitcoin regained its position above $92,000, its upward breakthrough became weak. At a time when it was difficult to distinguish between the bull and the bear, Binance, the world's largest cryptocurrency trading platform, quietly built its own "small bull market".
Since the beginning of the year, Binance Wallet has continuously launched token generation activities (TGE), gradually upgrading user benefits from "pork trotter rice" to "luxury Haidilao"; recently, Binance Alpha has also begun to issue airdrops to users, and refreshing the Alpha Points airdrop investment qualifications has recently become a hot topic in the crypto circle on social networks.
When the crypto market experienced the "black swan" events of exchange theft and Trump's tariff policy, Binance remained immune with its secure trading system and innovative product portfolio, and became a "safe haven" for users to "dig for gold" and "hedge for risks."
"Binance users with at least 65 Alpha points will receive an airdrop of 1,500 SIGN in their Alpha account within 10 minutes of the start of trading." On the afternoon of April 28, Binance airdropped tokens of new projects on the Alpha trading area to users for the first time based on Alpha Points.
On the evening of April 28, SIGN was listed on Binance spot trading, opening at $0.03, closing at $0.795 within one minute, and soaring to $0.888 in less than 2 hours. On social media, some users with Alpha points of 65 or above began to show their 1,500 SIGN account information, and some users directly showed the airdrop income, "120 US dollars, not bad."
Bunny, who has 76 Alpha points and is also a BNB holder, received an additional 540 SIGN due to the HODLer airdrop (BNB financial management user). "Together with the 1,500 SIGN from the Alpha airdrop, although I didn't sell it at the highest price, I still got an airdrop benefit of $158, which is not even a penny stock. It's enough to treat 10 friends to a meal at Haidilao."
"Alpha points" became an important condition for Bunny to get the full airdrop this time. Starting from 3 days ago, in order to accumulate points, he would buy some tokens in the Alpha trading zone almost every day.
On April 25, Binance's Alpha points system was first announced: this scoring system is designed to evaluate user activities within the Binance Alpha and Binance Wallet ecosystems to determine the user's eligibility to participate in new IPO activities.
According to Binance's rules, Alpha points are updated daily, and each activity will be evaluated based on the latest 15-day points to determine whether the user can participate. Points are based on the user's account balance and the purchase activity of Alpha tokens, that is, the sum of the user's daily asset balances on Binance Exchange (trading platform) and Binance Wallet (private keyless wallet address), and the sum of the amount of tokens purchased by the user in the Binance Alpha trading area every day. It is worth noting that selling Alpha tokens will not contribute points.
Alpha Points Accumulation Rules
After the points rules were announced, some users summarized the "points increase strategy" according to the rules, and suggested maintaining the activity of the Alpha trading area every day and increasing points in preparation for new airdrops; another group of users speculated that the Alpha airdrop will become a popular welfare "launcher". As user participation increases, Binance is likely to dynamically adjust the points and participation conditions based on the degree of participation. Some users suggested that Binance could add BNB holdings.
SIGN's outstanding airdrop performance has just ended. On April 29, the new project Haedal Protocol (HAEDAL) will be launched on Binance Alpha. Before the score threshold was announced, the "involution" of Alpha points began. A large number of users began to guess and show their scores on social media, trying to seize this new opportunity.
It is certain that Alpha points will become an important basis for evaluating the qualifications of new airdrops, and Binance Alpha, a platform rooted in the Web3 innovation market, has become a "airdrop paradise" in the near future.
The reason why users are willing to brush points to bet on airdrops is mainly because of the welfare effect released by Alpha airdrops.
Previously, the qualification for participating in Alpha airdrops was mainly based on the number of Alpha trading zone tokens purchased by users. According to the statistics of the five Alpha airdrops that did not adopt the points system, if users were able to participate every time, the total income of a single account would be $270, and the average income would be $54, calculated based on the closing price of the airdrop token on the day. From the perspective of airdrops for a single project, the income of a single account is between $14 and $100, which can be said to be "pork feet rice" every meal; if the airdrop tokens are sold at the highest point, the highest income of a single account in a single period once reached $301.
Past Alpha airdrop income data
Nowadays, the point system makes participation qualifications transparent. In addition to examining transaction volume, account balance is also considered, with two conditions running in parallel. KOL @ai_9684xtpa believes that the point threshold effectively reshapes user behavior, excluding passive coin holders and low-transaction users, which also provides well-deserved benefits for users who are actively active in the Alpha market.
The KOL gave an example, according to the Alpha points rules, an account with a minimum of $100,000 in currency holdings can only earn 4 points per day if it does not trade, and can only accumulate 60 points in 15 days, which cannot meet the requirements for receiving airdrops in the SIGN event. Similarly, a small trader who executes $10 worth of transactions per day can only earn 3 points, and can only earn 45 points in 15 days, unless the minimum holding is $1,000 to make up the difference, otherwise it will not reach the goal.
This meticulous design shows that Binance's airdrop incentive is designed to evenly distribute rewards, rather than inactive passive holders. For large fund holders, the new rules mean that passive strategies are no longer applicable to airdrop qualifications, which may prompt these investors to increase trading frequency; for retail traders, especially those with limited funds, trading volume will become the main source of earning points, and in order to obtain airdrop returns, they are likely to be willing to invest funds in trading.
From the results, Binance's points strategy does directly stimulate users' trading behavior.
According to an analysis of crypto wallets on the data platform Dune, after the Alpha points system was announced on April 25, the number of active traders in Binance Wallet jumped from 44,967 the day before to 71,228, ranking first among all well-known crypto wallets; at the same time, the transaction volume of the wallet also increased significantly, from 48.46 million US dollars the day before to 118 million US dollars, more than doubling. By April 28, the day when the SIGN airdrop was announced with a score of 65 points, the transaction volume directly reached 178 million US dollars, setting a new high for the year. The last record was when the Binance Alpha function was embedded in the main site of the exchange.
The activity brought by the strategy adjustment is also quickly reflected in BNB's trading volume. On April 28, within 12 hours after the airdrop news was released, Binance's BNB/USDT trading volume soared 15.4%, pushing the price back to $600. Glassnode's on-chain indicators show that the number of independent active addresses on BNBChain increased by 7% within 24 hours after the announcement, from 1.1 million to 1.18 million, indicating that Alpha points are also effectively promoting trading activities on BNBChain.
In addition to the Alpha airdrop, Alpha points will also be used in another gold-digging section of Binance.
On April 25, Binance clearly pointed out that the "Token Generation Event (TGE)" in Binance Wallet and the "Alpha Token Airdrop" in the Binance Alpha section are the two major activities using the Alpha points scoring system. The former has become the main channel for users to earn "pig foot rice" after continuing Launchpool since this year.
Token Generation Events (TGE) in the crypto asset market are a key step in launching innovative Web3 projects. Typically, new projects generate a predetermined number of tokens on the chain with the goal of raising funds for construction projects, and distribute them to investors, developers, and other stakeholders. This also means that early TGE participants can get new tokens at a lower price in the primary market.
In 2025, Binance Wallet, which can be switched from the Binance main site to the Web3 chain with one click, began to invest heavily in the TGE track, aiming to provide Web3 project opportunities at lower prices, allowing users to obtain new tokens before the secondary market.
On January 23, its TGE activity quietly began. Creator.Bid (BID), an AI proxy token creation platform built on BNBChain, became the first project to hold TGE on Binance Wallet this year, which lasted for 3 days. Cryptorank data shows that BID, with a TGE price of only $0.025, once had an ATH ROI of 1045%, and still has a 200% ROI.
Crypto users quickly discovered Binance Wallet, the "gold-digging continent".
On February 13, the TGE activity of the AI โโconsumer layer project MyShell (SHELL) was launched on Binance Wallet. The activity originally planned to "raise $800,000 worth of BNB and issue 40 million SHELLs" attracted more than 48,000 users, causing SHELL to be oversubscribed 42 times. Some users only used 0.06BNB (worth $16 at the time) to obtain 826.98 SHELL, and obtained a net profit of $562 in the short term. Cryptorank data shows that as of 8:00 on April 29, SHELL was quoted at $0.21, its TGE ROI was 1082%, and its ATH ROI reached 3451%.
Since then, Binance Wallet's TGE activities have begun to attract much attention. According to public information, the event has been launched for 13 times this year, becoming a hot spot for TGE of new Web3 projects.
Combing the 12 TGE activities held by Binance Wallet so far, almost every project has achieved more than 3 times the return at the opening of trading, which shows that early participants in TGE activities can continue to make profits, with an average return rate of 8.74 times, and the highest return rate on the day of TGE is as high as 16 times; almost all projects have at least 5 times the return rate when they are sold at the highest price after listing; 8 projects have an ATH ROI of more than 10 times, of which 2 projects have exceeded 27 times and 32 times respectively.
Binance Wallet TGE Performance
With the strong returns of listed projects, Binance Wallet is becoming the preferred platform for retail investors seeking early returns on new projects. Another profit opportunity is to enter the secondary market. Binance is usually the first launch platform for the secondary market of these TGE projects. The second wave of rising prices for some projects has brought 4-5 times of additional upside.
Through active participation in Binance Alpha transactions, Binance Wallet TEG and airdrop activities, many users have begun to unlock a lot of value from Binance's innovative products. Chinese users also vividly use "earning a pig's trotter rice" to describe this process, and high-return projects are called "luxury Haidilao".
Two months ago, Binance co-founder He Yi said, "Binance's listing fees will be returned to users and the community." At that time, she locked the "rebate" channel only to Launchpool. Now, Binance Alpha and Binance Wallet are becoming new rebate channels, and He Yi has fulfilled her promises one by one.
When the crypto asset market is often dominated by Bitcoin, Binance has created a hot spot for itself through the old gameplay of the Web3 market and the new combination of products.
At the beginning of this year, Binance was pushing the Alpha section. At first, it used the gimmick that Alpha tokens had the opportunity to be listed on the main site, focusing on launching this trading section originally in the Web3 wallet. At present, there are 16 new tokens that have landed on the Binance main site (spot market or contract market) from the Alpha trading area. To a certain extent, the performance of new tokens in the Alpha trading area has become a new observation area on Binance spot. Their trading volume in Alpha represents community recognition and they are likely to be pushed to the main site by users through voting.
The picture comes from the crypto field KOL @_FPRAB on social media X
On March 18, Binance stepped up its efforts and launched the Alpha 2.0 version, directly moving the trading activities that were originally only available in the Binance Wallet into the main site function area, allowing users who are accustomed to centralized market transactions on the site to have the opportunity to directly use the site's assets to buy and sell new assets in the Alpha trading area, bridging the experience gap between CEX (centralized trading) and DEX (centralized trading).
From the tokens listed on Alpha, they are almost all innovative products on mainstream public chains, involving sectors including AI, Meme, infrastructure, etc. Most tokens are issued in large quantities and their prices rarely exceed $1. When the crypto asset market enters the cooling period of the bull market, users lose interest in "brand-name coins" with grand narratives and VC endorsements. Alpha embedded in the Binance main site is like 1688 on Tmall, which brings a consumption downgrade to each user, allowing them to find their own "big-name substitutes" in innovative tokens.
The recently launched Alpha Points mechanism has expanded the "old policy" of airdrops from Launchpool and introduced it to Binance Wallet TGE and Alpha in the Web3 ecosystem, forming a set of "coin listing combo punches". While using its own brand and traffic to attract new projects, it also gives benefits to users who contribute to the activity. The "Binance wealth effect" of the IEO era has begun to revive in the new product portfolio.
Binance's vigorous promotion of the new product portfolio cycle also happens to be the stage when the crypto asset market has completed the turbulent first quarter and started the second quarter. During this period, not only has the market transaction volume been shrinking, but serious security incidents have also occurred in the industry. Binance, which is under construction, has still maintained its lead in the large fluctuations.
CryptoQuant Research's latest report shows that Binance's share of total spot trading volume has still increased significantly in the face of a widespread correction in the first quarter of 2025 that led to a decline in spot trading volume across the industry.
From February 3 to the end of the first quarter, BTC spot trading volume across all exchanges plummeted from $44 billion to $10 billion. Altcoin spot trading volume fell even more, from $122 billion to $23 billion. When the market retreated, Binance's share of Bitcoin spot trading jumped from 33% to 49%. In terms of altcoins, its share rose from 38% to 44%.
During periods of extreme volatility, such as when Bitcoin plunged from $96,000 to $90,000 in just two days, Binance processed more spot trading volume than all its competitors combined; altcoin trading volume soared to 64% of total trading volume, reaching $18 billion. TokenInsight's first quarter report for 2025 shows that as of the end of this quarter, Binance's share of the entire spot cryptocurrency market was 45%.
Binance's resilience has enabled it to demonstrate a "safe haven" effect. When the market fluctuates sharply or security incidents occur, funds choose to enter Binance for "risk avoidance."
On April 2 this year, Trump's tariff policy caused Bitcoin to fall below the $82,000 mark. In the panic market, Bitcoin fell to around $74,000 within a week. It was not until April 9 that Trump announced a suspension of the tariff policy that the crypto asset market regained a chance to breathe. According to DefiLlama's data, when the "black swan" occurred, Binance's capital inflow reached $1.429 billion, and the inflows of the other nine trading platforms totaled $950 million.
In addition, in February this year, Bitget was hacked and $1.4 billion in funds were stolen. According to DefiLlama data, in the week after the incident, from February 21 to 27, Binance's net inflow reached $3.97 billion. By comparison, this is ten times higher than the combined total of nine other major exchanges (excluding platforms that suffered attacks) during the same period.
Net inflow of funds into Binance when a security incident occurs
In addition to its brand, Binance's "safe haven" effect is more guaranteed by its sound trading products and security mechanisms, including real-time monitoring, cold storage, two-factor authentication, withdrawal cooling time, address blacklist, "alarm" intervention measures, and a user security asset fund SAFU worth US$1 billion. The panoramic defense plus the transaction performance of processing up to 4.44 million requests per second provide a sense of security for trading users in the Binance "harbor".
In a sufficiently safe and secure trading environment, Alpha airdrops and Wallet TGE activities have made Binance's own "small bull market".
Recently, Binance Alpha has updated the limit order function. Some tokens allow users to buy or sell assets at a specified price or better, helping traders avoid unfavorable prices in volatile markets and ensure that transactions are executed at ideal price levels.
Binance, which is accelerating the new generation and polishing Alpha, is also sending a signal to the outside world: Binance attaches great importance to the experience of this product, and it will become a powerful supplement to the assets in the main trading area. This also means that Alpha Points will play a greater role in user welfare.
Allegations of cryptocurrency fraud involve South Korean celebrities and influencers linked to Winnerz, accused of running a coin scam. The controversy underscores the risks in crypto investments and emphasizes the importance of diligence and regulatory oversight.
JoyTwo Ethereum traders have made significant gains using the looping strategy, accumulating nearly $120 million amidst rising crypto prices. This tactic involves leveraging lending protocols to increase exposure to Ether, with the traders opting for a conservative approach to mitigate risks.
MiyukiNorth Korea's cyber espionage targeted a South Korean president's aide's personal emails, revealing breaches in security protocols. The incident underscores the urgent need for enhanced cybersecurity measures and international cooperation to mitigate cyber threats.
JoyNaver and Kakao merge to create Project Dragon Token, a new cryptocurrency set to leverage their extensive user bases. Despite initial challenges, the merger aims to consolidate Asia's blockchain market and inject vitality into the domestic coin industry.
WeatherlyMicrosoft found hackers from Russia, China, and Iran using AI tools from OpenAI for spying. Microsoft then banned these groups from accessing its AI products, stressing the need for better cybersecurity.
JoyDisney aims to tackle ticket fraud with a blockchain-based patent application, ensuring secure ticketing experiences. Industry experts highlight the potential of blockchain to enhance transparency and authenticity in Disney's ticketing system.
MiyukiWWE partners with Panini to introduce digital trading cards featuring wrestling icons on the blockchain, offering fans a new way to collect and engage with their favourite stars. Despite initial setbacks, WWE's venture into the NFT space holds promise for fans and collectors, with affordable pricing and plans for future releases.
WeiliangRevolutApp introduces $BONK incentive programme to educate users about crypto, pending DAO Council approval. The initiative aims to make crypto learning fun and accessible, highlighting the community-driven nature of the Solana ecosystem.
JoyPushd (PUSHD) has attracted significant investment from an anonymous investor, offering tokens at a competitive price in its presale stage, fueling speculation of a potential 20x increase and highlighting its promise in the crypto market as a decentralised peer-to-peer marketplace.
WeatherlyThe potential for AI cooperation between the US and China is hampered by underlying distrust and competition, particularly in military applications and content transparency. Despite efforts to establish common ground, challenges persist, highlighting the need for concerted efforts to address geopolitical tensions and foster mutual understanding.
Weiliang