Casino Operator Moves Into Regulated Event Trading With Crypto.com Link
A Las Vegas-based gaming company is stepping into regulated prediction markets after striking a deal with Crypto.com, tying traditional online gambling infrastructure to a fast-expanding corner of financial event trading.
High Roller Technologies said it has signed a definitive agreement with Crypto.com to launch event-based prediction market products in the United States, opening access to contracts linked to finance, sports and entertainment outcomes.
The company’s shares jumped sharply after the announcement, at one point more than doubling, before settling higher in subsequent trading.
High Roller stock later moved from $5.20 to as high as $10.77, while Crypto.com’s CRO token rose around 3% to roughly $0.07, reflecting early market interest in the partnership.
How The Crypto.com Structure Works Under US Regulation
The rollout will not happen as a simple product add-on.
Instead, it is built around a regulated framework anchored in US derivatives rules.
Under the agreement, event contracts will be offered through Crypto.com Derivatives North America (CDNA), a Commodity Futures Trading Commission-registered exchange and clearinghouse affiliate.
High Roller plans to operate as a CFTC-registered introducing broker and work alongside Crypto.com’s futures commission merchant structure to distribute the contracts to US users.
The companies said the setup allows High Roller to embed prediction markets into its existing consumer platform while relying on established clearing and compliance infrastructure rather than building a trading venue from scratch.
High Roller CEO Seth Young described the agreement as a key milestone, saying it follows months of preparation around product design and operational readiness.
Crypto.com co-founder and CEO Kris Marszalek said the partnership brings together “a premium brand, established online expertise and a scalable customer-facing platform.”
Why Prediction Markets Are Drawing Gaming And Exchange Players
The deal reflects a wider shift across both crypto exchanges and gaming firms as prediction markets move closer to mainstream financial distribution channels.
Platforms such as Kalshi, a CFTC-regulated exchange, and Polymarket, a decentralised prediction platform, have helped push event contracts into broader public awareness, covering outcomes from sports results to macroeconomic data.
At the same time, large exchanges are accelerating entry through partnerships rather than building standalone infrastructure.
Binance has integrated prediction features via Predict.fun in its wallet ecosystem, while Gate.io recently added Polymarket access through a beta integration inside its trading app.
Analysts at Bernstein said sports-related contracts currently account for about 62% of prediction market activity but expect that share to fall to 31% by 2030 as markets expand into economics, politics and corporate hedging demand.
They also noted growing interest from firms looking to manage event-based risks.
Can Prediction Markets Scale Into A Multi-Trillion Dollar Category?
High Roller has pointed to third-party estimates suggesting that a mature US prediction market could surpass $1 trillion in annual trading volume, positioning the sector as a potential long-term growth engine rather than a niche betting extension.
Independent estimates cited in market research place current annualised revenue across prediction platforms at more than $3 billion, with forecasts suggesting a rise towards $10 billion by 2030 if adoption broadens across financial and non-financial events.
The appeal lies in convergence: trading-style interfaces, real-world event pricing, and consumer-facing distribution channels increasingly overlap.
That mix is encouraging both regulated exchanges and consumer platforms to compete for liquidity, users and data-driven engagement across fast-moving markets.