Source: Binance; Compiled by: AIMAan@黄金财经
Binance Alpha revolutionizes Web3 participation by integrating on-chain discovery and trading directly into the Binance exchange, making it available to everyday users without the need for a separate wallet or dealing with gas fees.
The platform gives users early access to high-potential Web3 projects through exclusive token generation events (TGEs) and airdrops, offering huge reward potential and setting a new standard for user priority participation.
By launching Alpha Points, Binance Alpha ensures fairer access to exclusive opportunities, rewards active participation and drives a surge in user engagement and trading volume.
On May 19, 2025, Binance Wallet’s daily trading volume reached a staggering $5 billion, accounting for 95.3% of the 12 major wallets, according to Dune Analytics. This growth was largely driven by Binance Alpha, an early exploration platform integrated into the Binance Wallet and Exchange, which enables users to participate in high-potential Web3 projects before they become widely popular. The platform also allows participants to benefit from exclusive Token Generation Events (TGEs) and airdrops, which have shown great return potential. Here’s why Alpha’s success is not just a one-time spike, but a fundamental shift in the way people participate in Web3.
For years, one of the biggest barriers to Web3 adoption has been the real (or often perceived) complexity of using on-chain tools: clunky interfaces, the need to manage wallets, deal with gas fees, and navigate unfamiliar ecosystems.
Binance Alpha is changing that. With the 2.0 update, Alpha brings the power of on-chain discovery and trading directly to the Binance exchange, removing trading friction and bringing early investment opportunities to a wider range of users. Users can now trade on-chain without a wallet, complete transactions in just a few clicks, and without having to worry about gas fees or technical barriers. For the first time, average users can explore and participate in Web3 transactions with the same ease and confidence as they do in traditional transactions.
For Winson Liu, global head of Binance Wallet, the surge in trading volume signals a shift in how users are engaging with Web3: “Binance Alpha is redefining how users can discover early projects and earn real rewards — we are setting a new standard for user-first participation in Web3.”
The power of pre-listing discovery and early access to tokens is a true differentiator. Binance Alpha has proven to be a highly promising pre-listing discovery tool: since its launch in December 2024, 18 tokens have been listed on Binance’s spot platform, accounting for 43% of all new listings during the same period, and about 10% of tokens listed on Binance Alpha have been listed on Binance Exchange. While the listing rate cannot be guaranteed, few tools can bring high-potential assets to the attention of crypto users like Binance Alpha.
As of May 16
Many projects choose Binance Alpha to exclusively host their Token Generation Events (TGEs), thanks to its strong liquidity and user participation. As a result, users can get in on high-potential Web3 projects at a discounted price. In the 15 TGEs launched through Binance Alpha in 2025, participants purchased at an average price almost 8 times lower than the closing price on the first day.
As of May 16
Nevertheless, the virtuous cycle of Web3 participation has brought more value to Alpha users. The platform also rewards active participants through regular airdrops. Since the beginning of May, Binance Alpha users have received 8 token airdrops, and each user has received a total of $1,076 in airdrops based on the closing price on the first day.
As demand for Binance’s Alpha Exclusive Token Offering (TGE) continues to grow, we introduced a points-based system: Alpha Points, to ensure fairer access and reward genuine user participation. The scoring system prioritizes active users based on their Alpha token purchases, trading volume, and balances of supported assets on Binance Wallets and Exchanges.
Alpha Points are calculated on a rolling 15-day basis and are used to determine whether a user is eligible to participate in the TGE and airdrops. In May 2025, we enhanced this system to add a consumption mechanism: Points can now be consumed when users confirm their participation, transforming Alpha Points from passive scoring to active access credentials.
Winson Liu shared: “By rewarding active participation, we’re providing a fairer path for loyal users to access high-demand opportunities — while expanding Binance Alpha to support more outstanding Web3 projects.”
The impact of Alpha Points was immediate and visible. On April 25, the day the mechanism launched, the number of active users on Binance Wallet surged by more than 58%, from 44,967 to 71,228 — the highest of any major cryptocurrency wallet, according to Dune data. Transaction volume more than doubled, jumping from $48.46 million to $118 million in just 24 hours. This massive increase in participation fueled the initial huge enthusiasm among users and laid the foundation for the expansion of the Alpha program to attract more high-potential Web3 projects, thereby further increasing user utility.
We will continue to work on expanding the Alpha ecosystem, partnering with top Web3 projects, and strengthening incentives to promote more meaningful user participation and improve returns for participants. We remain committed to providing users with richer access channels, richer rewards, and more practical features.
The Binance Alpha Program redefines the Web3 experience. By removing traditional on-chain participation friction and combining early access with tangible rewards, the Alpha Program makes the decentralized network more intuitive, accessible, and worthwhile for a large number of users around the world. It is creating a more inclusive, rewarding, and user-friendly portal to Web3. As we continue to scale the program, our focus remains clear: empowering users, improving access experience, and making the future of finance easier to participate in and harder to miss.
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