ATT at a Glance: Opening up New Business Opportunities on the Chain and in the Real World

With the rapid rise of the concepts of real-world assets (RWA) and decentralized physical infrastructure networks (DePIN), innovative projects continue to emerge in the market. These projects promote on-chain applications in real-world scenarios by digitizing traditional assets, deploying decentralized infrastructure, and combining well-designed economic incentive mechanisms, further broadening the possibility of integrating Web3 with the real world. These innovations not only bring new business opportunities to industries such as finance, energy, and logistics, but also create new value for assets. Against this background, Advertising Time Trace (ATT) (hereinafter referred to as ATT) came into being.

I. Project Highlights

ATT is a forward-looking Web3.0 application project that integrates RWA, DePIN, and blockchain distributed ledger (DLT) technology. Through its unique DA-AIOT-P (decentralized assets-artificial intelligence Internet of Things-payment) mechanism, ATT has built a new digital advertising ecosystem that integrates physical advertising assets, advertising e-commerce merchant/user resources, and digital technology, while opening the door to Web2 traffic and providing a new traffic entrance for large-scale applications of Web3. It aims to closely connect the value of physical assets with digital assets and establish a new application-based ecosystem based on blockchain technology, covering digital finance, the Internet of Things, smart manufacturing, supply chain management and digital asset trading.

2. Web3 Value Mining Properties of Outdoor Advertising

Whether it is a traditional brand or a Web3 brand, outdoor large-screen advertising has always been an important promotion method for many brands.

The significant advantages of outdoor advertising include: (1) high exposure and wide coverage. Data shows that about 80% of adults see outdoor advertising every week; (2) strong visual impact and high memorability. The exposure rate of digital outdoor advertising is 38% higher than that of static advertising. The effective exposure time is usually 10 to 15 seconds; (3) low interference and high credibility. Outdoor advertising has almost no interception rate, so the brand value is higher; (4) location accuracy. The radiation range of a large outdoor LED advertising screen can cover hundreds of thousands of potential viewers every day.

However, the challenges of traditional outdoor advertising are also obvious: (1) High cost. Outdoor advertising can cost 30% to 50% more than other forms of advertising, and the rental cost of large digital billboards can reach tens of thousands of dollars per month; (2) Difficult to measure the effect. The effect of outdoor LED advertising is not as easy to track and analyze as digital advertising, and the brand effect is usually greater than the conversion effect; (3) Limited coverage. Although outdoor advertising can cover a wide range of people, its exposure is often affected by factors such as geographical location and traffic flow; (4) Creative limitations. The design and production of outdoor advertising are restricted by space and physical conditions. Advertisers may not be able to fully display complex ideas and information, thus limiting the effectiveness of advertising.

So, how can we enjoy the advantages of outdoor advertising while overcoming the challenges of traditional advertising?

3. ATT's solution: original technology + new interactive model to promote Web3 outdoor advertising to achieve a leap in value

ATT combines blockchain technology and artificial intelligence to optimize the value and efficiency of outdoor advertising resources. By digitizing and issuing advertising assets as tradable assets, namely RWA (Real World Asset), it realizes the modern management and financing of advertising resources. At the same time, ATT introduces a new interactive model, where consumers can obtain incentives by shooting and uploading environmental data of the location of LED advertising screens, and provide advertisers with real and effective data information.

Off-chain real asset foundation: advertising LED screens worth more than US$3 million, with annual revenue of more than US$2 million

ATT has 3D stereoscopic advertising LED screens worth more than US$3 million, all located in the core business district of Hong Kong, with stable and high-density traffic. These advertising screens are distributed in busy areas such as Lan Kwai Fong, Star House in Tsim Sha Tsui, Sugar+ in Causeway Bay, and World Trade Center in Causeway Bay. According to statistics from the Hong Kong Tourism Board, the average daily traffic at these locations is between 100,000 and 200,000 people. Relying on this foundation, ATT has established advertising cooperation with more than 200 traditional brands and Web3 brands, linked more than 1,000 merchants, and brought them more than 2 million US dollars in revenue each year.  

Unique technical support: empowering merchants and users, accurate data drives business intelligence

Commercial pupil collection technology

ATT uses unique commercial pupil collection technology to desensitize and collect pedestrian sight tracking data, accurately evaluate advertising attractiveness and reveal consumer behavior. ATT significantly improves the scale and efficiency of commercial data applications by reducing data collection costs and realizing automated and real-time data processing, transforming it into reliable business intelligence and business resources. Users can obtain generous consumer rewards and RWA participation qualifications by contributing business data. At the advertising screen site, users only need to scan the QR code to join the "Snap & Earn" activity of the ATT platform, and upload the "check-in" photos with the screen as required to unlock the corresponding consumer rights and more incentives.

ATT's DA-AIOT-P (decentralized assets-artificial intelligence Internet of Things-payment) mechanism has built a new digital advertising ecosystem that integrates physical advertising assets, advertising e-commerce merchant/user resources and digital technology. It provides the market with huge Web3. 0 capacity growth potential, and it is expected that the transaction economic value will reach hundreds of billions of dollars by the time the ecosystem matures.  

AIGV - AI Generated Value Model

ATT has proposed an original AI business application model - AI Generated Value Model (AIGV), which mainly provides token governance and data-driven placement decisions for ATT ecological advertising companies through three core components driven by AI. These three core components include:

• Enterprise Unit Value Calculation (BAA) AI Model: This model helps companies analyze and evaluate their potential time value by calculating the value of their business units.

• Contributor Value Calculation (WBS) AI Model: This module is responsible for analyzing the data of contributors, calculating their contribution value, and forming a WBS value model.

• People flow data calculation and analysis AI model: This part collects and analyzes people flow data, evaluates the value of potential traffic, and then provides a basis for corporate advertising decisions.

The model organically combines the flow data, contributor data and the value of enterprise units, promotes the combination of actual business units in the RWA project with the value on the chain, and provides data-driven business solutions and investment decision support.

ATT's business model: multiple scenarios and participation mechanisms, jointly building a virtuous cycle of ecology

User side: diverse ecological assets + rich application scenarios + perfect reward mechanism, stimulate users to participate deeply, and release ecological potential

ATT's business model provides users with important ecological assets, diverse ways of participation and perfect reward mechanism, helping users to deeply participate in the ATT ecosystem and obtain rich rewards and rights.  

Specifically include:

1. Golden Ticket: Users can obtain it for free by completing community tasks, and it is used exclusively for the lucky draw whitelist.

2. Whitelist: Allows users to apply for RWA (NFT) casting qualifications, and the whitelist can be traded on the corresponding trading platform.

3. Mint Pass: Minting rights and interests provided specifically for users who have applied for the whitelist. The address associated with the whitelist that applies for casting RWA assets will receive a Mint Pass, and then the user can complete the corresponding RWA asset casting in the franchise chain store (Chain Store).

4. Contribution coupon: After completing the RWA casting application, the user can obtain a contribution coupon. After the user completes the RWA casting, the corresponding address will receive a 30U brand contribution reward.

5. RWA: The RWA assets cast by the user are used as a kind of equity certificate, which can obtain the right to control the advertising screen time of ATT.

6. DA Member Card: An exclusive card for ecological members, enjoying a number of exclusive ecological rights provided by DA DAO. Including: exclusive access provided by members, physical commercial consumption discounts, community privileges, and limited asset sales participation rights.

 As an important basis for participating in the ATT ecosystem, the "Golden Ticket" has four usage scenarios for holders:

• Scenario A: Not selected in the whitelist

   - Users conduct fair selection through Chainlink

   - If not selected in the whitelist, the Golden Ticket will be automatically upgraded to a DA AGE ecosystem membership card (DA Member)

• Scenario B: Selected in the whitelist

   - Users conduct fair selection through Chainlink

   - Users are selected in the whitelist for casting RWA, and the Golden Ticket is automatically upgraded to DA AGE Ecological Membership Card;

   - Casting RWA: The address filled in for casting RWA will receive Mint Pass, and the original address holding the whitelist will receive Coupon. Users can use Mint Pass to go to any franchise chain store to cast RWA. After the casting is completed, the Mint Pass is destroyed. At the same time, the whitelist is destroyed, the original address holding the Coupon receives a 30U reward, and the Coupon is destroyed.

• Scenario C: After being selected from the whitelist, others place an order on the secondary market and hope to mint RWA after subscribing

   - After user A is selected from the whitelist, he places an order on the secondary market for the whitelist he has selected

   - User B subscribes to the whitelist from the secondary market and completes the minting according to the minting method of scenario B above.

• Scenario D: After being selected to place an order on the whitelist in the secondary market, others subscribe and hope to find end users to cast RWA

 - User B purchases the whitelist of user A through the secondary market

 - User B looks for user C who needs to cast RWA in the market

 - User B goes to the da-age.io official website to fill in the address of user C as the wallet address to be cast for RWA

 - User B holds the whitelist address to obtain Coupon, and user C obtains the Mint Pass

 - User C goes to the franchise chain store address provided by user B to complete the RWA casting. User B Coupon holding address obtains 30U, and Coupon is destroyed; the Mint Pass of user C wallet is destroyed.

Enterprise side: interactive incentives + token benefits, quickly enhance brand influence and promote significant business growth

Enterprises can join its ecosystem by purchasing a specified number of ATT tokens. By participating in the ATT ecosystem, users can obtain various rewards and rights related to the enterprise; enterprises can use this interaction to improve customer engagement and brand loyalty, achieve sales growth and sustainable development. The deeper the user's participation, the more benefits the enterprise will bring, thereby promoting the healthy development of the entire ecosystem.  

Enterprises can obtain expected returns by staking ATT tokens and the trading performance of tokens in the market. In addition, enterprises joining the ATT ecosystem can also enjoy additional ATT token incentives, which can be further used by enterprises to incentivize users, including: providing discounts for visiting customers; rewarding customers for purchasing goods or services; holding raffles or competitions to issue ATT tokens to winners; and encouraging customers to share product experiences on social media or help promote business. These incentives will eventually feed back to the enterprise, enhance brand influence and promote business growth.  

Sustainable token economic model: multi-level destruction mechanism, providing long-term value within the ecosystem 

ATT's token destruction mechanism is implemented in three ways, which correspond to different amounts of token destruction, called "Small Pool", "Middle Pool" and "Big Pool". Sales and trading activities associated with each pool will generate a 3% handling fee, while 32% of the handling fee will be used for node rewards and 8% will be used to repurchase and destroy tokens. Through such a multi-level destruction mechanism, ATT not only increases the scarcity of tokens, but also provides sustainable long-term value protection for the entire ecosystem.  

1. Small Pool: Digital Product Timer+ Sales

In the ATT ecosystem, users can mine by purchasing digital products Timer+. ATT adopts a sales strategy with a dynamic adjustment mechanism to optimize the circulation and value stability of ATT. This mechanism realizes the pledge and turnover of ATT supply through adjustments automatically triggered by platform exchange.

Timer+ Sales

Price: 9 USDT/piece

Mining period: 30 days

Output: 39 pieces, which gradually decreases according to the purchase time

2. Middle Pool: DePIN Product Sales

 In the Middle Pool, the destruction of ATT tokens is achieved through the sale of DePIN products. Users mine by purchasing ATT's DePIN products (bound to RWA assets associated with ATT advertising and playing cards). DePIN is based on DA-AIOT (decentralized assets-artificial intelligence Internet of Things) to repurchase ATT and regulate the destruction.

DePIN product sales

Price: 240 USDT-300 USDT/piece. The price will gradually increase with the sale of RWA assets.

Mining period: 8 years

3. Big Pool: ATT ecological application profit repurchase and destruction

Big Pool focuses on the application and transaction destruction within the ATT ecosystem, and adopts a more long-term and macro large-scale destruction strategy. The income obtained from various business activities within the ATT ecosystem, including commercial AI data income, rendering income from suppliers (S) to enterprises (B) and then to consumers (C), Web3 Internet traffic entrance income, commercial economic model standard income, patent income, and all transaction fees involved in the ecosystem, 30% of these income will be used for the repurchase and destruction of ATT tokens.

The three destruction mechanisms deeply bind token destruction with user participation and corporate activities through different application scenarios. The core goal of the destruction mechanism is to maintain the scarcity of tokens and ensure the stability of their value by reducing the supply of ATT tokens in the market, and ultimately promote the long-term sustainable development of the entire ecosystem.

Fourth, Token Economics

Five, Team Background and Planning

Core Members

ATT is led by an experienced team with deep professional backgrounds in investment, blockchain, Web3, AIOT and other fields. The following is a brief introduction to the core team members:

Will Wong - Co-founder. Invested in Meituan and Dripping in the early stage, is a general partner of Xiaomi Anchor Fund, has led a large-scale smart city AIOT enterprise, and has one million terminals in 2015.

Louis Wu - Co-founder. Serves as an expert consultant for the Digital Currency Industrial Park in Luohu District, Shenzhen, China, and is an executive director of the World Blockchain Organization in Hong Kong.

David - Strategic Advisor. Worked in the Trust Department of HSBC Private Bank in the early stage. Since entering the Web3 field in 2018, he has served as a core financial risk control position for large CEX and Web3 VC.

Development Plan

Product level includes: launch of self-developed commercial artificial intelligence, launch and iteration of ATT Dapp for users and merchants, launch of digital product Timer+, launch of pledge agreement;

Market level includes: continuous expansion of social media and communities, increase of multiple service areas, and launch of outdoor LED billboards in core commercial locations in multiple Web3 user concentrated areas in Asia and Southeast Asia after CEX is launched.

VI. Summary and Outlook

ATT is committed to creating a new digital advertising ecosystem by integrating innovative technologies such as RWA, DePIN and AI. This ecosystem not only combines physical advertising assets and e-commerce resources to achieve efficient tokenization and transparent management of assets, but also provides more value-added opportunities for asset holders and investors. ATT not only opens up a new traffic entrance in the development of Web3, but also promotes the seamless transition of Web2 users and promotes the implementation and adoption of large-scale Web3 applications. In the future, ATT will continue to explore the deep integration of technology and business and lead the transformation of global asset value flow.