Aesthetics is the top competitive advantage in the future - looking at the future from the perspective of meme

Author: CryptoPanda.???
Walking through the streets in early summer, I sat down in a restaurant on the fifth floor of China World Trade Center. Everything here is exquisitely priced. As long as you are not short of money, you can buy into all kinds of splendor. In such a consumer society, I began to think about such questions: What determines the gap in everyone's life? After graduation, where can everyone's top competitiveness be reflected? Three words emerged in my mind: aesthetics. The brands in China World Trade Center all look so exquisite, and such beauty gives people endless reverie and makes people full of desire to consume. If you look closely, you will find that the rows of English words under the Harry Winston luminous logo are not picked at random, but after careful old-fashioned research.

Aesthetics is a priori perception, an ability to show wealth and nobility. How many years did Hermès spend to deeply associate its leather pony with "noble people"; how much effort did Aesop put into developing the brand display design aesthetics to make it effortlessly high-end no matter which city it enters? Therefore, it is not surprising that someone is willing to pay a seven-digit price to take away a small exquisite watch. Wealth and money are explicit, but aesthetics is the invisible core of wealth. In a sense, aesthetics is a subtle right to speak. The right to speak of aesthetics is greater than you think. I worked as a financial headhunter for a while. When I got a resume, even the simplest font and layout could tell hidden information from the small things like care and ability. When I read a company profile or a deck, if I find that the first line is not aligned, the pictures are not the same size, and the font lacks beauty, it is easy to define it as a "grassroots team". The bigger the company, the more aesthetics are displayed in small places, such as the tea room, exit or elevator design. As soon as you enter, you will feel the extraordinary aura. Art practitioners are naturally the most direct type of people who use aesthetics to realize their value. Looking around, there are also: brands, Internet markets, new media and even catering. The power of aesthetics is not only reflected in the real society, but also on the chain.

Memecoin is an example of aesthetics applied to cryptocurrency. In Meme culture, the combination of aesthetics and Meme coins has evolved from simple visual symbols to a complex cultural narrative and value-bearing mechanism. This fusion not only shapes the market performance of tokens, but also reconstructs the value dissemination logic of the crypto world. The "aesthetics" of meme coins is simply called narrative, but it is far more than narrative. Narrative is a summary of the twists and turns of the expected story of the token, but aesthetics is an abstract beauty. You can get aesthetics from address allocation, from token stories (narratives), and from the Twitter language of dev. Aesthetics is abstract, but a trader with aesthetics can find the golden dog among thousands of local dogs at a glance. This is the second side of trading besides rationality - the artistry of trading. Reference: Several types of memes classified according to narrative

In simple terms,

• Does the token address allocation look beautiful when viewed from the bubble chart?

• Is the token story sexy enough?

• Is the token's expectations beautiful enough?

• Is the aesthetics of the token creator online?

Of course, I think the sexiest aesthetic is to quickly resonate with the group through absurd, humorous or rebellious visual symbols. For example - Gigachad's bodybuilding aesthetics: Based on the muscular image of Russian bodybuilder Ernest Khalimov, the $GIGA token combines fitness culture with blockchain by emphasizing the visual symbol of "high testosterone energy" to attract communities pursuing self-improvement. At first, it was just a community meme, but later it was gradually recognized by the bodybuilder himself, and together with gigachad's humorous emoticons, everyone can consume the cultural value of "alpha men". - Ghibli-style AI-generated aesthetics: GHIBLI coins use Ghibli-style images generated by ChatGPT to combine nostalgic anime aesthetics with crypto speculation to form a composite narrative of "culture + AI + blockchain", with a market value of over $20 million within 24 hours. While participating in AI creation, everyone integrates with their own culture or community, which is of course closely related to the fact that ghibli is naturally suitable for secondary creation. The aesthetics of Meme coins is not only visual design, but also a process of narrative construction. By incorporating social issues or subculture phenomena into token narratives, Meme coins have become a tool for expressing group attitudes:

1. Satire and rebellion: For example, the $1 token uses the slogan "$1 = 1 dollar" to satirize issues that believe that cryptocurrencies are worthless through absurd narratives, attracting young investors who are dissatisfied with the real monetary system; the RFC token is centered on right-wing political satire, challenging the mainstream discourse, and its market value once exceeded $150 million.

2. Reconstruction of political symbols: DMAGA (Dark MAGA) transforms the political fanaticism of Trump supporters into visual symbols through dark laser eye avatars. With the endorsement of celebrities such as Musk, its market value has skyrocketed nearly 100 times in a short period of time.

3. Cultural nostalgia and IP extension: Pepe family tokens (such as $PEPE, RATO) rely on comic character IP, combining the "waste culture" of the early Internet with crypto speculation to form a cultural resonance that spans the ages.

In addition to meme coins, many cryptocurrency products are full of aesthetic applications. Take the OKX wallet as an example. As the industry-leading Web3 portal, the OKX wallet's product design shows unique systematic thinking at the aesthetic level, deeply integrating functionality with aesthetic experience, and forming a visual language that combines technical rationality and humanistic care.

1. Visual narrative of minimalism and functional aggregation
The OKX wallet transforms complex on-chain operations into a user-friendly visual language through a unified interactive design and intuitive interface layout. After the comprehensive upgrade of its UI, it adopts modular design, integrating asset management, DEX trading, NFT market and other functions into core sections such as "discovery", "trading" and "assets", and reduces cognitive load through minimalist color block segmentation and icon system. For example, the token discovery page supports the exploration of more than 1 million tokens, and users can quickly locate target assets through customized sorting (such as by yield, market value). This information visualization design not only ensures data transparency, but also avoids information overload.

In the cross-chain interaction scenario, the DEX aggregator of the OKX wallet takes intelligent routing technology as its core, integrating the decentralized liquidity into a single entry point. Users can complete multi-chain asset transactions through a unified interface without paying attention to the differences in the underlying chains. This "de-technical" visual expression essentially transforms the complexity of the blockchain into a concise flowchart, which meets the user's psychological expectation of "one-click operation".

2. Dynamic aesthetic scene adaptation The aesthetic design of the OKX wallet is not static, but is continuously iterated through dynamic adaptation of market hotspots and user behavior. For example, in the craze for inscriptions and rune assets, its NFT market has transformed the technical threshold of the Bitcoin ecosystem into an intuitive graphical operation interface through UTXO management optimization and batch inscription tools. Users can complete complex inscription casting through drag-and-drop interaction, while being supplemented by dynamic pop-ups of GAS fee estimates and risk warnings, taking into account both efficiency and security. This design not only retains the "geeky feeling" of the original blockchain culture, but also allows ordinary users to feel a sense of participation through visual dimensionality reduction.

3. Visual coding of security and trust Security design is an important dimension of the OKX wallet aesthetic system. It transforms abstract risk prevention and control into perceptible visual signals through multiple technical means: for example, a red warning pop-up window is triggered when accessing a malicious DApp, risky addresses are automatically detected and highlighted before transaction signatures, and the authorization management page uses colors to distinguish high-risk and low-risk contracts. These designs use color psychology (such as red and yellow represent danger, and green represents safety) to strengthen users' risk awareness, while using hierarchical information display (such as audit reports directly embedded in the front end) to improve transparency.

At this moment, we are standing at the singularity of crypto culture - those dog head emojis, distorted pixels and AI-generated memes that were once regarded as bubbles are reorganizing our value network at an alarming speed. When WIF's emojis break through Solana's computing power barrier, when ORDI's cryptographic art grows wildly on Bitcoin UTXO, and when the culture of OKX wallets is constantly breaking the circle, the aesthetic war of cryptocurrency has long overflowed the screen and become a war for human attention. Now let's go back to the topic at the beginning of our article - aesthetics is the top competitiveness in the future. "The level of a person's aesthetics determines his competitiveness, because aesthetics is to understand what beauty is and where the standard of beauty lies. Based on each person's understanding of beauty, you will adjust everything about yourself: your conversation will be adjusted to what you think is "etiquette"; your body will be constantly trained to the standard you think is "beautiful"; your thinking and pattern will continue to move towards the standard of "beauty"... Of course, whether it can be achieved in the end also depends on the ability to act. But if there is only the ability to act but no sense of beauty, it is like losing the compass and working in vain on the ocean. Only when the pursuit of beauty in human nature is activated, there is motivation to pursue it. Seeking, striving, and training, in other words, other abilities are essentially byproducts of the pursuit of "beauty". Believe it or not, starting from almost the same starting point, people with different aesthetic standards can reach different heights in life, which determines whether the business volume is 10 million or 100 million; similarly, teams with different aesthetic standards can reach different market value heights. Therefore, aesthetics is not only very important to individuals, but also plays a very important role for enterprises. The aesthetic power of an enterprise directly determines its commercial competitiveness. Life is long, and you should practice while you walk.
Source: X, @crypandapto