A new era of Web3 entertainment: How short plays can unlock the secrets of personal influence growth

Introduction  

With the recovery of the cryptocurrency market and the in-depth integration of Web3 technology, the entertainment industry is ushering in a decentralized revolution. Recently, in an online live broadcast jointly hosted by Golden Finance and the pan-entertainment platform Twinkle, YiYi, a senior practitioner in the crypto industry, Mao Xiaojiu, the founder of BSPN, and twinkle Kiki conducted an in-depth discussion on "Web3 entertainment and personal influence growth". This article summarizes the core views of the guests, reveals how the short play format has become a powerful tool for personal branding in the Web3 era, and the strategic layout of the Twinkle platform in promoting industry innovation.  

 1. From Traditional to Crypto: Guests’ Stories of Entering the Circle and Darkest Moments  

1. YiYi: Transformation from a Web2 Giant to a Crypto Entrepreneur  

Looking back on her transition from a Web2 giant to the Web3 field, YiYi admitted that it was the client’s recommendation that first exposed her to crypto projects. She found that Web3’s flat management and the “from 0 to 1” creation process were very attractive: “In traditional giants, you are just a screw; in the crypto industry, you must be a coordinator and participate in every aspect of the project.”  

However, an operational error in the early days of entering the circle left a fresh memory for her. Because she was not familiar with cross-chain technology, she mistakenly transferred company funds to a black hole address. "This lesson made me realize that in the field of Web3, every step requires rigorous technical knowledge."  

2. Xiaojiu: From investment pitfalls to industry in-depth cultivation  

Xiaojiu shared her early experience of pitfalls in the traditional financial field. In 2016, she invested all her savings in a project and eventually lost everything. This dark moment prompted her to turn to systematic learning, and thus came into contact with blockchain technology. "I am fascinated by the transparency and technical logic of the encryption industry. It is not only an investment, but also an innovation to rebuild trust."  

After entering the encrypted game track, Xiaojiu's team tried to host e-sports events for multiple blockchain game projects, but suffered repeated setbacks due to industry fluctuations and broken funding chains of the project parties. "We had to transform from a service provider to an ecosystem co-builder, helping project parties optimize models and connect resources. This experience made me deeply appreciate the resilience and potential of the crypto industry."  

2. Short dramas + Web3: the potential for entertainment narratives to break through the circle  

1. The natural fit between short dramas and the crypto circle  

Kiki, head of the Twinkle platform, pointed out that the "short, flat and fast" characteristics of short dramas are highly compatible with the crypto industry: "Web3 users pursue instant feedback, and the strong rhythm and high resonance of short dramas are a perfect match for the instant incentives of on-chain tasks." She took the platform's popular short drama "Black Amber of the Coin Sea Reef" as an example, in which concepts such as multi-signature wallets and DEX liquidity are incorporated, and the technical logic is popularized through role conflicts.  

Xiaojiu further analyzed that the underlying logic of skits is similar to that of crypto contract trading: "Both take advantage of human nature's sense of instant gain. Users quickly immerse themselves in the plot through skits, just as traders pursue short-term gains through high leverage."  

III. Twinkle Platform Strategy: Empowering KOLs and Content Co-creation  

1. Role Customization: Amplify Personal IP Characteristics  

Twinkle's core strategy is to tailor roles for KOLs. Kiki explained: "We analyze KOLs' labels and expression styles and design roles that are close to their real personalities. For example, a venomous KOL can play the role of an 'on-chain supervisor', and a trader can perform a 'contract battlefield' plot." The platform lowers the threshold for filming through a professional team, provides script polishing, lens guidance and post-editing support, and ensures that KOLs who are not professionally trained can also perform naturally.  

2. Interactive ecology: from audience to co-builder  

Twinkle has built a two-way ecology of "content universe + participation network":  

 Plot branch voting: users decide the fate of the characters through on-chain voting, and different choices trigger multiple endings;  

 Task incentive system: watching, forwarding or participating in community tasks can get NFT airdrops;  

 UGC co-creation: open script submission and character design, and high-quality content is included in the official IP universe.  

"Web3 content should not only be produced by the platform, but users should become co-creators." Kiki revealed that a lightweight cooperation model will be launched in the future, allowing project parties to customize micro-scripts, implant brands in the plot and link on-chain tasks.  

 Fourth, Industry Outlook: Female Power and the Rise of Eastern Narratives  

1. The unique advantages of female practitioners  

Xiaojiu and YiYi mentioned the rise of women in the Web3 field. Xiaojiu recalled that there were very few women in industry conferences two years ago, but now there are more and more new faces; YiYi emphasized that women need to continue to deepen their professional knowledge: "Being beautiful is just the starting point. Real competitiveness comes from a deep understanding of technology, market and projects. When I entered the industry, I read hundreds of white papers, which is the foundation for building influence." "Women have natural advantages in affinity, detail control and community operation. For example, HTX's 'Seven Golden Flowers' team has won the trust of users with meticulous service." V. Future Plans: Building a Web3 Entertainment Matrix The platform launched three cooperation paths: KOL co-creation: providing role customization, traffic support and commercial sharing;  User contributions: open scripts, dialogues and IP derivatives design;  

 Project implantation: combine plot development on-chain tasks to achieve product and effect integration.  

"We encourage everyone to participate, whether professional teams or ordinary users. The future of Web3 entertainment belongs to co-builders." Kiki concluded.  

Conclusion: Web3 entertainment, a new lever for personal influence  

When the bull market signal meets the short drama trend, Web3 entertainment is reshaping the growth logic of personal influence. Through decentralized narrative, user co-creation and cross-border linkage, everyone can become the "protagonist" of the content universe. "Short plays are not only a tool for breaking the circle, but also a bridge between Web2 and Web3. They make technology soft and make stories resonate." Live playback link: https://twitter.com/i/spaces/1OyKALvYoPNxb Note: This article is based on the live discussion of the guests and does not constitute investment advice. The market is risky and decisions should be made with caution.