Visa Launches Immersive Program to Help Creators Build Their Businesses Using NFTs

Visa announced the official launch of its Creator Program (Visa Creator Program), a one-year product strategy and mentorship program for entrepreneurs in the art, music, fashion and film Token (NFT) to accelerate the development of your own small business. Visa stated that the goal of the Creator Program is to bring digital creators around the world together and help them through education on blockchain technology and NFT business.

Originally announced in October 2021, the project's first Visa Creator is Micah Johnson, creator of the Aku World NFT community. Johnson, a former professional baseball player who retired after multiple injuries, became a visual artist in 2018. The NFT character Aku, a young black astronaut who has signed his own movie and TV deal, is believed to be the first NFT artwork to travel digitally to the International Space Station.

According to data from CryptoArt as of the time of writing, Johnson’s artwork was sold for a total price of 6,178 ETH, or roughly $20.9 million. He joins the global payments giant’s first wave of content creators and gig economy workers already using NFTs. Potential candidates must apply and be selected to participate.

"NFTs have the potential to be powerful accelerators for the creator economy," Cuy Sheffield, head of Visa's encryption division, said in a statement, adding that the Visa Creator Program is a way for them to help "this new breed of small and micro businesses develop new mediums of digital commerce." "The way.

According to Visa, in addition to the mentoring and community aspects, other perks include the opportunity to network with Visa's network of customers and partners, as well as access to thought leaders in the Web3 space. Participants will also receive a one-time stipend to help launch the next phase of the company's business plan.

The Visa Creator Program showed the credit card giant's commitment after purchasing a CryptoPunk for $150,000 last August, before the company also successfully launched its interoperability project Universal Payment Channel and crypto cards.

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