Virtual digital humans are currently one of the hottest tracks.
A virtual human, also known as a digital human, means that people simulate a virtual human image similar to a real person on a computer. Since the second half of 2021, virtual digital humans have frequently appeared on various types of programs, evening parties and large-scale sports events, bringing a refreshing experience to the audience. In addition, industries such as the media and finance have also launched related virtual digital humans to serve the public. For a while, virtual humans have become a trend.
At present, the industrial ecology related to domestic virtual digital humans has been initially improved. According to data from Qixinbao, in the field of investment in virtual digital human-related companies, less than a month after the start of 2022, the cumulative amount of financing in the field of nearly 100 virtual human beings has exceeded 400 million yuan. In 2021 alone, new virtual digital human There are more than 60,000 people-related enterprises.
According to the application scenarios of virtual digital humans, they can be roughly divided into two categories. One is identity-type avatars, such as avatars and virtual idols, and the other is service-type (functional) avatars. In order to further understand the actual status of domestic virtual digital humans, Zero One Think Tank, 01 Blockchain and "Lujiazui" magazine released the first TOP50 list for virtual digital humans (virtual idol TOP30 and virtual employee TOP20), and sorted out the virtual digital Human industry chain and related companies, we welcome more companies to provide us with virtual human cases, contact mobile phone number 13632886307, and WeChat with the same number.
1. List of virtual idols
The identity-type virtual person list has an independent identity and is endowed with individual personality characteristics. In China, the development of content ecology has a good soil, and the virtual idol track is fierce. At present, many influential virtual idols have been hatched. According to the current influence of virtual idols, from the number of fans, content products, business cooperation projects, etc., this article selects the TOP30 list of virtual idols.
2. Virtual employee list
Service-type (functional) avatars can be put into production and service, and perform standardized work in the image of avatars. At present, service-oriented virtual humans (also known as virtual employees) are implemented in fields including virtual news broadcasters, virtual anchors, digital commentators, financial virtual intelligent advisors, etc. According to the actual implementation of service virtual human beings at present, including the influence of the virtual human company, "business ability", and the popularity of the landing scene, this paper selects the TOP20 list of virtual employees.
3. Enterprises related to virtual digital human
At present, the domestic virtual digital human-related industry chain can be divided into four categories: basic layer, platform layer, application layer, and comprehensive manufacturers.
At the basic level, the production of virtual digital humans is mainly divided into two parts: hardware and software. Hardware includes chips, display devices, sensors, etc.; software includes interactive software, modeling software, rendering engines, etc.
The platform layer is a series of independent technologies in the technical layer, which are applied in specific project design, mainly including modeling, motion capture, rendering and other production links, as well as appearance design, packaging, publicity, landing and training of virtual digital humans.
The application layer is to apply virtual digital humans to various industries. At present, based on China's huge demand for content consumption, the virtual human beings launched in the fields of entertainment, film and television, and media have a good foundation for development. In addition, in the fields of finance, cultural tourism, etc., virtual employees are gradually receiving attention.
In addition, Internet giants such as Baidu and Alibaba appear in the virtual digital human industry in the form of comprehensive manufacturers. Such companies have shown strong comprehensive strength in the creation of underlying technologies, application platforms, and virtual spaces.
Below, this article selects some representative companies for domestic companies related to the virtual digital human industry.
Data source: Zero One Think Tank, 01 Blockchain based on public information