$110,000 worth of Bitcoin and ￥1.08 million worth of LABUBU

There is no consensus in our era, only personal choices under two macro propositions:

1. 1. The interaction between technology and society, the successful Internet industry, the failed metaverse attempt, and the Web3/blockchain that is proving itself;

2. 2. Personal choices under the cycle, LABUBU is a high-end cultural symbol of the industrialization of the system, and BTC holders are the long-term beneficiaries of the massive money printing.

Under the LABUBU trend, even if everyone rejects its cultural and economic value, people in the currency circle must keep up with the times and actively embrace new creatures.

It's not because LABUBU and NFT are similar. This is like holding a hammer and seeing everything look like a nail. We should accept that this is a diversified world and an objective law of economic development. If we make niche products in a popular way, the scale effect will make wealth grow exponentially.

Until it reaches the real hard cap, this industry will produce a real leader, such as Binance, USDT, BTC or LABUBU. LABUBU's auction price of 1.08 million is a psychological stabilizer, telling everyone that this is the top, and there is still a lot of room for you to rise, and you are encouraged to continue to hold the license.

Searching for the attention of the next generation

$110,000 Bitcoin excludes ordinary people, and LABUBU's tiered marketing of 1.08 million.

Before the price of Bitcoin broke through $100,000, we prepared for a long time, just like the anxious expectation before the upgrade of Ethereum in Cancun, but we all know that it will definitely come. When the psychological price is broken, when 110,000 comes, it will no longer be so noticeable.

LABUBU's trend in the currency circle gradually faded, and it is easier to analyze without having to catch up with the hot spots. LABUBU is not far away from us. Everyone has to return to their own niche places and look forward to being noticed by the public next time.

In my opinion, LABUBU is the first time that small town youth have learned to face the world from IP design, landing, and starting the market. I just don't know how to close the market. I look forward to seeing a perfect ending.

This is even more important for the currency circle that has been deeply affected by the disappearance of the Binance listing effect and the more helpless altcoins under the tide of currency stocks. LABUBU is equivalent to a launch pad, with many evergreen assets, MOLLY/LABUBU, etc., and has its own secondary markets Qiandao and Xianyu, as well as its own imitation market Pinduoduo.

Let's review the development of Pop Mart, and you will find that LABUBU is not particularly important. With the cultivation of MOLLY's development and the training of the early blind box model, LABUBU, a national hit, is bound to appear.

In more familiar terms, LABUBU is an asset, and blind boxes are a way of issuing assets. After more than 10 years of development, it has long been perfected, and industrial thinking has won a comprehensive victory over manual operations.

If we go back to 2013, the buzzword was "Everything can be done again with mobile Internet", and in 2017 it was "Everything can be done again with blockchain", so Pop Mart investor Mai Gang in 2014 will understand Bitcoin.

Trends are different each time, but change is always there.

Mai Gang’s guide to venture capital in the United States is Tim Draper, who is one of the largest creditors of Mentougou, an investor in Coinbase, and an investor in almost all of Musk’s projects: Tesla/SpaceX/SolarCity, and yes, also the currency stock trendy toy platform Robinhood.

Whether Mai Gang or Draper understand the technical principles of Bitcoin, or the inherent relationship between vinyl toys and millet shops, it doesn’t matter. Grasp the trend of the next generation. Don’t try to educate young people, but try to understand and respect them.

Though people who hold Bitcoin think they are more high-end than those who buy LABUBU, and though people who buy LABUBU think they understand trends better than those who buy Bitcoin.

Then sell them together, there is always one suitable for you.

Layout of the purchasing power of ordinary people

IPs on the chain have been defeated repeatedly, and Pop Mart has become more and more courageous.

I would like to put forward a counterintuitive point of view. The scale of people involved in on-chain activities is not large enough, and the scale of funds is too concentrated. A few friends of the boss of Onekey can gather 1/5 of the Resupply TVL, but no matter how high the price of LABUBU is, the number of holders will be hundreds or thousands of times higher than this.

In other words, LABUBU does not want luxury, but the purchasing power of ordinary people.

The spiritual core of Bitcoin is highly similar to it. Although 110,000 Bitcoins are not the first choice for ordinary people's financial management, in the past ten years, every decline has been a good opportunity to enter the market. If you believe that the big money will continue in the future, then 1 million Bitcoins are not impossible.

Fundamentally speaking, Bitcoin has never wronged any holder. The number of 21 million creates moderate scarcity, and the high premium is also supported by reality.

LABUBU and Pop Mart are well aware of this. Wang Ning once said that it is necessary to be "70% full", which can be understood as a moderate shortage to maintain popularity, or it can be regarded as the economic basis for the 20-fold premium of its products.

For Moutai, luxury goods and Pop Mart, the secondary market is an existence that cannot be officially recognized and contacted, but the speculative nature of human beings never sleeps, and it seems that you don’t need to say it, and you can naturally reach a business tacit understanding.

The premise is that it takes ten years to lay out. Unlike Bing Dwen Dwen, which was born and died quickly, Pop Mart's MOLLY is still contributing profits to the company. Wang Ning also believes that cultivating IP requires continuous investment. The joke about Disney's legal department itself is an extreme expression of the company's emphasis on its IP.

The same is true for Bitcoin. I once found it difficult to understand why a purely open source, unmanaged, or even unprofitable Bitcoin community would exist. Today's currency community is synonymous with distribution channels, but the Linux and BTC communities are both proof of global survival for more than 10 years.

Even Linux has been with us for several generations, and Disney has spanned a century. So can Bitcoin become the next Linux, and can Pop Mart become the next Disney?

At least, their spiritual cores are highly similar: let more and more ordinary people participate in it, and encourage generations to update, and then keep up with the pace of the new era of human beings. There are many such examples, such as Disney's Lingna Belle, Pop Mart's Crybaby, and Linux Rust.

Bitcoin is the most special. It adopts the strategy of keeping its founder invisible and keeping the same in the face of ever-changing situations, creating a great spiritual recognition. People who participated in Bitcoin ten years ago still exist ten years later, and new humans twenty years later can also participate in it as usual.

Conclusion

Even if the whole world does not understand LABUBU, people in the currency circle should not deny its great value. We should even learn, imitate, and even surpass it.

Pop Mart has four IPs with annual sales of over 1 billion yuan, and the start-up IP Molly has accounted for less than 30% of the total revenue. Today, Bitcoin still accounts for more than 50% of the total market value of cryptocurrencies, which shows that our ability to promote new products is not as good as that of Guzidian. We should work harder.

To tell a good story about the cryptocurrency circle, you don’t have to tell a story about the cryptocurrency circle. The next proposition is: Labubu has entered the financialization cycle. It is meaningless to curse, feel lucky or feel upset. We only have one question: where is the next one? How to participate?