Nike has reportedly sold its digital products subsidiary, RTFKT, in December 2025, further solidifying its plan to "end" its NFT division by the end of January. The sportswear giant announced last year that it would terminate its NFT business and other blockchain-based projects. In a brief statement, Nike confirmed that the sale of RTFKT took effect on December 16th, stating that the company and its community are "starting a new chapter," but did not disclose the buyer or the terms of the sale. The statement added, "Nike will continue to invest in the delivery of innovative products and experiences in physical, digital, and virtual environments." This likely indicates that despite exiting a specific NFT market, the company intends to continue expanding its digital business. (Cryptopolitan)