Odaily Planet Daily News Layer 1 Network XION announced that Adam Bates, former Chief Marketing Officer of Cardano, has joined XION as its Chief Cult Officer. During Bates' tenure at Cardano, he led the largest online and offline hybrid crypto event in history; won the title of "Top Ten Most Innovative Companies in the World" by Fast Company; and made the Cardano brand surpass Nestle, BMW and Bitcoin, and ranked among the top 30 global brand fans love list.
Bates will be responsible for accelerating XION's global market expansion and promoting XION's vision of "making crypto technology invisible". He is committed to making XION a cultural phenomenon. After companies such as Uber, BMW, Lego and Amazon have achieved Web3 innovation through XION, he will further amplify these early achievements and create greater influence.