The X product manager clarified that the "paid collaboration" label was not aimed at prediction markets, but rather at strengthening the mechanism for disclosing commercial content.

In response to the community's attention drawn by X platform's announcement of the "Paid Collaboration" tag feature, Nikita Bier, X Product Manager and Solana Advisor, clarified that the feature is not specifically targeted at prediction markets. The "Paid Collaboration" tag is applicable to labeling commercially promoted content. X platform's core value lies in providing "authentic human pulse." While the platform encourages creators and brands to engage in commercial collaborations on X, undisclosed promotional content can damage product integrity and undermine user trust in the content. The new feature will help creators meet regulatory compliance requirements and, more importantly, enhance transparency with fans, clearly distinguishing between commercial collaborations and organic content. He specifically stated, "Anyhow, I love prediction markets."