Strive Asset Management to Go Public, Launch Bitcoin Treasury Strategy With Merger

Shares of tech company Asset Entities (ASST) rose 194% on Wednesday after it announced that Strive Asset Management was merging with the NASDAQ-listed company to become a publicly traded Bitcoin (BTC) Treasury Company.The deal, structured as a reverse merger, will leave the combined company operating under the Strive name and listed on the NASDAQ. Strive plans to build a sizable bitcoin reserve using novel investment and financing strategies designed to limit shareholder dilution.One key strategy is a planned equity-for-bitcoin swap available to certain accredited investors, the companies stated in the press release source: https://www.coindesk.com/business/2025/05/07/strive-asset-management-to-go-public-launch-bitcoin-treasury-strategy-in-merger