Yi He: Small Positions, More Research, Fewer Trades — Core Advice for Retail Crypto Investors

Binance co-founder Yi He said Bitcoin is the largest decentralized asset and BNB is the largest centralized asset, recommending that investors new to crypto apply Buffett's value-investing principle — buy leading assets in industries you do not yet understand — and start with small allocations. Speaking at the Hong Kong Web3 Festival 2026, Yi explicitly said she does not recommend the approach taken by Binance founder and former CEO Changpeng Zhao (CZ) of selling his house to go all-in. She outlined a risk framework distinguishing reversible decisions — where failure still allows a return to the starting point — from irreversible ones, saying the latter require serious caution. Her core retail advice: small allocations, thorough research, limited trading, and ensuring investment costs remain controllable.