$WLFI Crypto Token Lists on Exchanges: Trump Family-Backed Digital Asset Firm Expands

The Trump family-backed cryptocurrency firm, World Liberty Financial Inc (WLFI), has officially listed its $WLFI token on multiple exchanges, opening the door for trading in the virtual asset. WLFI announced on its website that “$WLFI is now tradeable”, directing users to a platform where the token can be exchanged for other cryptocurrencies.

At 11:36 PM IST, the $WLFI token was priced at $0.2456 per CoinMarketCap data. The token is available on Ethereum, Solana, and Binance blockchains, leveraging their underlying technologies to verify and secure the digital asset.

This launch marks the latest development in the Trump family’s growing cryptocurrency ventures. Eric Trump, a key figure in WLFI, recently traveled to Hong Kong and Japan, signaling ambitious expansion plans for the firm.

Vincent Liu, CIO of Kronos Research shares his take with Coinlive on this recent launch:

"The launch of $WLFI demonstrates how DeFi continues to evolve, bridging mainstream influence with decentralized finance. While it’s too early to predict the full impact, projects like this could play a pivotal role in shaping the long-term future of DeFi ecosystems."

WLFI’s Expansion Plans

WLFI’s website highlights upcoming initiatives, including a crypto wallet for easy payments and a dedicated crypto exchange. The company also acquired pharmaceutical firm Alt5 last month, raising $750 million. Notably, Alt5 used $500 million of these funds to purchase $WLFI coins, effectively becoming a treasury for the Trump-backed cryptocurrency.

It’s important to note that WLFI is separate from the Trump Media and Technology Group’s cryptocurrency-related treasury strategy in partnership with Crypto.com. Treasury strategy in crypto refers to asset allocation and risk management approaches that underpin future offerings.

Beyond WLFI, the Trump family holds stakes in other crypto ventures, including $TRUMP and $MELANIA memecoins issued by Trump Media. Additionally, American Bitcoin, a Trump family-associated bitcoin mining company, is eyeing a public listing on Nasdaq via SPAC merger with Gryphon Digital Mining. Hut8 CEO Asher Genoot noted that American Bitcoin plans to lease data centers from Hut8, reflecting the family’s growing presence across the crypto ecosystem—from mining infrastructure to token operations.

Trump Family’s Global Crypto Influence

Eric Trump recently attended a Metaplanet event in Japan, advocating for a 130 billion yuan share sale to reinvest in Bitcoin, though the company did not confirm his voting role. His travels followed the Bitcoin Asia Conference, where he suggested Bitcoin could reach $1 million, amid recent price surges close to $125,000 due to anticipated US rate cuts.

Eric also praised China’s role in crypto development, despite the PBOC’s ban on digital tokens. Meanwhile, Hong Kong’s stablecoin legislation may allow interoperability with China’s Digital Yuan, indicating potential cross-border crypto opportunities.

Donald Trump, self-styled as the “Crypto President,” has advanced crypto adoption in the US through regulatory measures and presidential orders. The GENIUS Act legalized stablecoins backed by US treasuries, reinforcing the US dollar’s global reserve status. Other measures include allowing 401(k) investments in crypto and creating a national bitcoin reserve.

US regulators like the Federal Reserve and SEC have maintained a relatively hands-off approach, encouraging institutional participation. However, institutional investments can also create market volatility, as seen with recent Bitcoin and Ethereum price movements driven by “whale” transactions.