Western Union Embraces Stablecoins to Reinvent Cross-Border Transfers
Western Union is making a decisive push into stablecoin technology, marking a bold shift in strategy for one of the world’s most recognised names in global remittances.
The 175-year-old company is now piloting digital currency settlements in Latin America and Africa, with plans to offer crypto on- and off-ramp services, stablecoin wallets, and potential integration of blockchain rails across its operations.
From Cash Counters to Crypto Wallets
Chief Executive Officer Devin McGranahan outlined the strategy in a recent interview with Bloomberg, describing stablecoins as a tool to improve speed, reduce costs, and offer financial stability in regions hit by volatile local currencies.
“Stablecoin is just one more opportunity to innovate.”
McGranahan also added that the company no longer views digital currencies as a threat.
Instead, Western Union is testing new settlement models in select markets and pursuing partnerships with infrastructure providers to accelerate cross-border money transfers and currency conversions.
McGranahan revealed that the firm is assessing how stablecoins could be used for real-time conversions between digital and local fiat currencies, especially in locations where access to traditional banks remains limited but mobile adoption is high.
Trump-Backed Law Clears the Path for Stablecoin Integration
The pivot comes at a time when political momentum is driving stablecoin adoption.
Earlier this month, President Donald Trump signed the GENIUS Act into law, providing a formal regulatory framework for the issuance and usage of stablecoins in the United States.
The legislation, the first of its kind at the federal level, has reduced legal ambiguity and opened the floodgates for financial firms to enter the space.
The new legal clarity is already influencing corporate strategies.
McGranahan noted,
“We’re investigating how we might offer stablecoin products in our digital wallets to our customers around the world.”
He added that the company is actively exploring how to connect cash-based customers to crypto ecosystems through its global physical network and digital channels.
Could Stablecoins Help Slash Remittance Costs?
With the global average cost of remittance transactions sitting at around 6.6% — more than double the United Nations’ 3% target — the efficiency gains promised by stablecoins are attracting growing interest.
Proponents argue that these digital assets can lower transaction fees by improving liquidity and bypassing traditional intermediaries.
According to Chris Harmse, co-founder of BVNK, a financial services platform, the long-term value of stablecoins lies in their ability to reduce friction in international payments.
Harmse wrote in a recent report,
“With better risk management and smarter orchestration between fiat and crypto, stablecoins will fundamentally reshape global payments.”
Rivals and Partners Watch Closely as Stablecoin Adoption Builds
Speculation is mounting about who Western Union might partner with for this stablecoin push.
Industry watchers have floated names like Circle, issuer of the widely-used USDC token, and blockchain firms such as Ripple and Stellar, which specialise in cross-border payment infrastructure.
No formal partnerships have been confirmed yet.
Despite lingering political opposition — Senator Elizabeth Warren recently warned that private stablecoins could pose systemic risks — the corporate tide is shifting.
Global players including Amazon, Walmart, JD.com, and Alipay are already testing stablecoin applications, spurred by clearer regulation and growing demand for faster financial tools.
Western Union Prepares for Rollout in Latin America
Sources close to the matter say Western Union may launch its first stablecoin-powered services in Latin America as early as Q4 2025.
A global rollout could follow in phases, depending on regulatory and technical readiness in each region.
Though McGranahan declined to confirm a timeline, he hinted announcements are coming soon.
He also confirmed the company is in talks with multiple fintech and blockchain firms to support stablecoin conversion and wallet integration across its network.
Once a sceptic of crypto, Western Union now appears ready to join the race — not just to keep pace, but to redefine its role in an increasingly digital financial world.