MMA superstar Conor McGregor is vowing to rewrite the rules of global finance by bringing bitcoin to the heart of Europe.

He has even sworn that he will help Ireland regain its freedom by bringing his country out of the European Union if he wins the presidential election.

And McGregor's first move is to run for the Irish presidential campaign with a sensational promise: If elected, he’ll make Ireland the first country to put Bitcoin on Europe’s official balance sheet, challenging the very foundations of the ECB and traditional monetary policy.

A European Integration of Bitcoin?

On May 22, 2025, McGregor stunned the establishment by doubling down on his candidacy for Ireland’s presidency, declaring his ambition to become the first European head of state to champion Bitcoin as a sovereign reserve asset.

His plan? Launch a national strategic Bitcoin reserve for Ireland—mirroring the bold experiment pioneered by El Salvador—and push for Bitcoin’s integration at the European Union level.

Mcgregor expressed his dedication for bitcoin through a bold declaration on social media platform X

“First man to win two belts in the cage. First fighter to walk in as president. First president to put Bitcoin on Europe’s balance sheet. Ireland leads. Europe watches.”

This isn’t the fighter’s first foray into crypto advocacy. Earlier in May, he called for an Irish bitcoin reserve, arguing that “crypto in its origin was founded to give power back to the people.

McGregor has since invited crypto heavyweights—including Anthony Pompliano and Trump advisor David Bailey—to collaborate on the blueprint for Ireland’s digital asset future.

A Stronger Challenger Of The Euro

McGregor’s vision is clear: challenge the euro’s monopoly and force the European Central Bank to reckon with a new model of monetary discipline based on Bitcoin’s scarcity and transparency.

He’s even planning a bilateral meeting with El Salvador’s President Nayib Bukele to study the nation’s pioneering Bitcoin strategy.

By pushing for a state-level Bitcoin reserve, McGregor is sending a defiant message to Brussels and Frankfurt: Ireland won’t let the euro be its only compass.

Instead, he wants to position the country—and potentially the continent—at the forefront of a new era in monetary sovereignty .

Can the “Notorious” MMA Icon Become a Monetary Maverick?

Despite the hype, McGregor faces an uphill battle. Ireland has no history of holding digital assets in its reserves, and his campaign lacks backing from major political parties.

Critics also point to the spectacular flop of his “REAL” token project, which failed to hit its fundraising target and was forced to refund investors just weeks before his presidential push.

Yet McGregor’s proposal is already sparking debate across Europe about who should control a nation’s currency and whether Bitcoin could serve as a new pillar of financial resilience.

With Ireland’s presidential election set for November 2025, the world will be watching to see if the “Notorious” can turn crypto disruption into political reality.