Trump Organisation Readies ‘Trump Mobile’ Launch This August

The Trump Organisation is making a bold entrance into the US wireless market with the launch of Trump Mobile, a new telecom brand set to debut in August.

The company plans to offer gold-coloured smartphones priced at $499, manufactured in the United States and powered by 5G service through all three major carriers—Verizon, AT&T, and T-Mobile.

The announcement comes just 24 days after President Donald Trump publicly threatened to impose a 25% tariff on Apple and Samsung for producing devices overseas—raising questions about whether this move is as much political as it is commercial.

According to trademark attorney Josh Gerben, DTTM Operations LLC, the Trump Organisation’s trademark arm, recently filed two new applications with the US Patent and Trademark Office for the names "TRUMP" and "T1."

The filings cover retail services for mobile phones, accessories, and chargers.

Both applications were submitted under "intent-to-use" status, signalling that while the products aren’t yet on the market, the Trump brand has concrete plans to enter the space.

Trump Mobile Brings US-Manufactured Phones and 5G to the Market

Trump Mobile is set to debut with a flagship plan that includes 5G connectivity, telehealth services, and free international calling to more than 100 countries.

The initiative is being spearheaded by Donald Trump Jr., executive vice president of the Trump Organisation, marking the company’s first foray into the telecom sector.

He expressed:

“Trump Mobile is going to change the game. We’re building on the movement to put America first, and we will deliver the highest levels of quality and service.”

Historically rooted in real estate, hospitality, and branded merchandise, the Trump brand has never ventured into wireless services—until now.

Gerben said:

“While a trademark filing doesn’t guarantee a product launch, the specificity of the applications points to serious consideration.”

Trump Jr. framed the move as a natural extension of the MAGA ethos, suggesting it offers supporters “not just red hats, but potentially red phones in their pockets.”

The launch also appears to align closely with the former president’s political messaging.

Just weeks earlier, on 23 May, Donald Trump warned tech giants Apple and Samsung that they could face tariffs if they continued manufacturing phones abroad.

Now, in a pointed follow-up, his own company is preparing to release US-made smartphones.

The symbolism—and timing—are hard to ignore.

T-Mobile Poised to Fight Trump’s T1 Trademark Filing

The inclusion of “T1” in Trump Mobile’s recent trademark filing could lead to a legal showdown.

Trademark attorney Josh Gerben notes that T-Mobile may challenge the application, arguing that the name is confusingly similar to its own brand.

Given the overlap in industry and services, T-Mobile could claim that consumers might mistakenly believe T1 is affiliated with its network.

That confusion—if proven—would form the basis for a formal opposition or even a lawsuit if the name is used commercially.

Gerben emphasized that T-Mobile is unlikely to overlook a competing wireless brand using a “T” moniker, especially one operating in the same market.

Allowing another “T”-branded telecom could dilute its trademark and weaken its legal standing in future disputes.

If Trump Mobile proceeds with the T1 name, the conflict could escalate to court.

Legal risks aside, Trump Mobile enters a highly competitive landscape.

The wireless market is dominated by three major carriers—Verizon, AT&T, and T-Mobile—as well as a growing number of MVNOs (mobile virtual network operators) offering budget plans by leasing bandwidth from those giants.

Trump Mobile aims to follow that MVNO model, using existing infrastructure while differentiating itself through patriotic branding and pro-America messaging.

It is an ambitious leap.

Since 2017, Trump-affiliated entities have filed 27 trademarks, primarily related to hotels, merchandise, and political branding.

But telecom is a different arena—one where reliability, customer service, and technical performance drive long-term success.

Selling slogans is one thing.

Competing on call quality and download speeds is another.