Polaris Office, a well-known South Korean software developer, is pushing further into the digital asset sector by filing trademarks for a new Korean won-linked stablecoin, POLAKRW.
The move places the firm among a growing list of South Korean tech and finance companies racing to secure naming rights for stablecoin projects ahead of new national regulations.
According to local media outlet MTN, the company lodged 102 cases with the Korean Intellectual Property Office, covering three broad areas: cryptocurrency-related software, digital finance services, and blockchain-based technology and development tools.
The trademarks appear designed to lock in rights across all future stablecoin service categories.
Best known for its office productivity suite, Polaris Office has steadily expanded its digital footprint.
It previously launched Polaris Share (POLA), a knowledge-sharing token operated by its subsidiary Polaris Share Tech, and listed on Bithumb since 2020.
The token has remained active despite market volatility, with the company claiming it is “effectively managing market risks” and has “established itself as a trustworthy digital asset even during the crypto winter.”
Recently, Polaris Share Tech introduced a USD-based swap pool for PayPal’s PYUSD, aimed at expanding conversion routes between fiat and crypto.
This adds another layer to Polaris’ efforts to grow its Web3 infrastructure.
POLAKRW is designed to act as a blockchain-based stablecoin pegged to the Korean won, part of a broader digital financial service strategy by Polaris.
The company says the token will serve as “a digital infrastructure that connects data, payments, and contracts.”
Beyond payments, Polaris plans to build a new knowledge-sharing platform powered by POLAKRW.
A company spokesperson stated,
“Stablecoins are the starting point of the Web3 transition.”
They signalled plans to create new markets around the digital won token.
The rush to lock in digital currency trademarks is not unique to Polaris.
BNK Financial Group, which runs Busan Bank and Gyeongnam Bank, has filed 25 stablecoin trademarks of its own.
Busan Bank recently joined the Stablecoin Division of the Open Blockchain/DID Association (OBDIA), a consortium that’s begun exploring a unified platform for stablecoin issuance.
BNK’s filings include 10 trademarks for Busan Bank and four for Gyeongnam Bank, highlighting growing momentum across both private tech firms and regional financial institutions.
The trademark frenzy coincides with plans by President Lee Jae-myung’s administration to push stablecoin-related legislation through the National Assembly.
With new rules expected to roll out soon, companies are racing to secure a foothold in what could become one of Asia’s most tightly regulated yet vibrant stablecoin ecosystems.
The pace at which traditional software and financial firms in South Korea are diving into stablecoins suggests these are no longer experimental tools or niche offerings.
As tech companies like Polaris treat stablecoins as core infrastructure for Web3 ecosystems, the lines between enterprise software, fintech, and crypto continue to blur — and the competition for control of the KRW-backed digital currency space has only just begun.
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