SEC Approves Trump Media’s $2.3 Billion Plan to Fund Bitcoin Holdings and Build Crypto-Driven Media Empire

Trump Media Gets Greenlight from SEC for $2.3 Billion Bitcoin Plan Amid Push Into Digital Finance

Trump Media & Technology Group (TMTG), the company behind Truth Social, has secured regulatory clearance from the U.S. Securities and Exchange Commission (SEC) for its ambitious $2.3 billion capital raise tied to equity and convertible note agreements.

The approval, confirmed in a 13 June filing, gives the company formal authority to proceed with share-related deals that could reshape its financial footing and deepen its involvement in Bitcoin.

85 Million Shares Approved in Major Equity and Debt Arrangement

The SEC declared TMTG’s S-3 registration statement effective, covering 56 million shares plus an additional 29 million linked to convertible notes.

$DJT Registration Statement for Trump Media Bitcoin Treasury Deal Becomes Effective:https://t.co/wbEVPDLfNbpic.twitter.com/uiwxvfCfST
— Filing Tracker (@FilingsTracker) June 13, 2025
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These arrangements involve roughly 50 investors and form the basis of a larger financing effort aimed at expanding TMTG’s media and fintech ventures while establishing a Bitcoin treasury.

Although the company now has the flexibility to issue shares under a universal shelf registration, TMTG said it has “no immediate plans” to raise fresh capital through this mechanism.

The approval nonetheless provides room for future fundraising efforts, which may support projects spanning TV streaming, fintech services, and Bitcoin-linked offerings.

Bitcoin Becomes Central to TMTG’s Strategy

CEO Devin Nunes confirmed that Bitcoin will form part of TMTG’s treasury strategy, sitting alongside traditional reserves.

“We’re aggressively implementing our plans to expand the Company, our offerings, and our capabilities by simultaneously enhancing and growing our social media platform, TV streaming platform, and our FinTech brand while establishing a Bitcoin treasury.”

On the broader objective, he added,

“We aim to continue rapidly transforming Trump Media into an indispensable company for the expanding customer base of the Patriot Economy.”

Custody of the Bitcoin holdings will be handled by Crypto.com and Anchorage Digital, according to internal disclosures.

Plans also include launching a Bitcoin ETF and exploring crypto-based subscription models for Truth Social and its upcoming streaming service, Truth+.

From Denial to Action: Company Once Disputed Bitcoin Fundraising Reports

Just weeks earlier, TMTG had rejected reports it was raising $3 billion for Bitcoin-related investments.

The company issued a blunt denial, attacking the outlet’s journalists as “dumb writers” relying on “even dumber sources.”

The disputed report had claimed TMTG planned to raise $2 billion through equity and another $1 billion via convertible bonds, referencing share prices as of 23 May.

Yet by 27 May, TMTG confirmed it was raising $2.5 billion to buy Bitcoin, a move that signalled a significant strategic pivot.

Blockchain tracker Arkham Intelligence later reported that the company was preparing to make the Bitcoin purchase, suggesting that earlier denials may have been premature or aimed at managing media narratives.

Trump Media Eyes Bitcoin ETF and Utility Tokens

On 5 June, TMTG filed documents to launch a spot Bitcoin exchange-traded fund that would hold physical BTC and mirror its price.

The ETF is part of the company’s broader ambition to tie its digital ecosystem more deeply into crypto markets, with talk of subscription services and utility tokens in the pipeline.

This multi-layered approach places TMTG among a small group of public companies not only holding Bitcoin on their balance sheets but actively building products around it.

High-Profile Investors Join In as Questions Arise

Among the key backers is Don Wilson of DRW Investments, who invested $100 million for 3.8 million shares.

The deal has stirred attention due to Wilson’s connections to Cumberland, which recently had an SEC lawsuit dropped.

The timing of that dismissal—under an administration led by Trump—has triggered speculation about potential regulatory favouritism.

Despite the SEC approval, TMTG shares dipped 2.06% on the same day, closing at $19.52.

The decline came as investors reacted to the registration not as an immediate fundraising event but as a long-term strategic positioning move.