Samsung Expands Coinbase Partnership Giving Millions of Galaxy Users Direct Crypto Access
Samsung is deepening its collaboration with Coinbase, enabling Galaxy smartphone users in the United States to buy and manage cryptocurrency directly through the Samsung Wallet app.
The move will initially reach around 75 million U.S. Galaxy users, with a global rollout planned in the coming months, potentially bringing crypto access to hundreds of millions of consumers worldwide.
How Will Galaxy Users Benefit From Coinbase One
Through this partnership, Samsung Wallet users gain exclusive access to Coinbase One, the exchange’s subscription service.
Members enjoy zero trading fees on select assets, boosted staking rewards, priority support, and account protection in the event of unauthorised access.
The subscription normally costs $4.99 per month for the basic plan and $29.99 for premium.
As part of the launch, users also receive a $25 credit after their first trade on Coinbase.
Shan Aggarwal, Coinbase’s chief business officer, highlighted the potential reach, stating,
“Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto—starting with more than 75 million Galaxy users across the U.S., and soon around the world.”
Samsung Wallet Becomes A Hub for Digital Finance
Samsung Wallet, an evolution of Samsung Pay introduced in 2015 and rebranded in June 2022, now integrates cryptocurrency alongside IDs, payment cards, keys, and digital identity services.
Drew Blackard, senior vice president of mobile product management at Samsung Electronics America, explained,
“Millions of Galaxy users rely on their smartphone to complete daily tasks. With our Coinbase partnership, they now have a simple and streamlined way to access crypto from a leader in the industry.”
The new integration builds on an earlier Coinbase-Samsung Pay collaboration launched in July, which allowed U.S. users to purchase crypto in-app.
With this latest update, Samsung Wallet becomes a centralised platform for managing digital assets and identities, making crypto more approachable for mainstream users.
How the Samsung Partnership Strengthens Coinbase’s Growth Plans
For Coinbase, the partnership offers a significant distribution channel amid intensifying competition in both traditional finance and the crypto sector.
The exchange, now part of the S&P 500 with an $83 billion market capitalisation, has been expanding into custody, payments, asset management, and derivatives.
Its recent $2.9 billion acquisition of crypto derivatives platform Deribit reflects ambitions to strengthen its position across multiple crypto markets.
Brian Armstrong, Coinbase co-founder and CEO, described the integration as a step toward accessibility, stating,
“The new partnership will make crypto even more accessible.”
With Bitcoin trading near record highs and institutional adoption accelerating, the collaboration positions Coinbase to tap into one of the largest consumer bases in the world.
Could This Shift Mainstream Crypto Adoption
Coinlive sees this partnership as a potential turning point in mainstream adoption.
By linking one of the world’s most widely used smartphone brands with a trusted crypto exchange, Samsung and Coinbase could significantly lower barriers for new investors.
With over one billion active Galaxy users globally, the move raises questions about how traditional retail and institutional players might respond to a surge of mobile-first crypto participants entering the market.
This development prompts a broader consideration of how tech giants and crypto platforms can jointly shape the next phase of digital finance, making complex crypto services more accessible without compromising security or user experience.