Analysts suggest that JPMorgan's decisive move into the realm of institutional cryptocurrency could significantly benefit its competitors, such as Coinbase and Bullish, by potentially attracting more institutional investors to the market and increasing overall confidence in digital assets. This shift may create a ripple effect, elevating the visibility and credibility of rival platforms as they compete for the growing segment of institutional clients interested in cryptocurrencies.
source: https://www.coindesk.com/markets/2025/12/23/j-p-morgan-s-institutional-crypto-push-could-boost-rivals-like-coinbase-bullish-analysts-say