Bitcoin (BTC) has become an institutional favorite asset, with several companies announcing strategic moves to integrate the cryptocurrency into their financial frameworks. This trend highlights a broader shift in corporate finance. Firms across diverse sectors are recognizing Bitcoin’s potential as a reserve asset and a hedge against economic uncertainties. Bitcoin Gains Traction as a Treasury Asset BeInCrypto reported earlier that several firms across the US, the Middle East, and Latin America have adopted Bitcoin as a treasury asset, aiming to replicate Strategy’s (formerly MicroStrategy) success
source: https://beincrypto.com/bitcoin-institutional-treasury-asset/