Amazon was forced to eat its words after suffering a major security breach just days after announcing its vision of "making neighbourhoods safe again".
This comes after thousands of Amazon Ring users reported suspicious logins on May 28, with many users posting on their social media alarming screenshots showing unfamiliar devices logging into their accounts.
The news quickly sparked fears of a widespread security breach. But Amazon was very quick to deny the claims, explaining it was just all a misunderstanding caused by a backend bug.
Amazon blamed it on the bugged update, which it posits was displaying inaccurate information on its control centre.
"We are aware of an issue where information is displaying inaccurately in Control Centre. This is the result of a backend update, and we're working to resolve this. WE have no reason to believe this is the result of unauthorized access to customer accounts."
Ring even went on to claim that the devices customers saw on the Authorized Client Devices page were either previously authorized, or were shared devices that the users had with family members or friends.
But that explanation didn’t sit well with many, who pushed back on Amazon's claims, saying the devices listed were ones they'd never owned.
Skeptical users questioned the validity of Amazon’s explanation.
One Reddit users wrote that one of the devices connected to his device was a Chromebook, which he had never owned. Therefore, Amazon's claim of Ring being able to pick up "older devices" doesn't hold water.
Another Reddit user also wrote that one of the devices that was connected to his ring was an iPhone, which neither him nor his family ever owned.
Many users also demanded for Amazon to admit to its mistakes, and stop giving lousy excuses, with one user saying
“Absolute bollocks with your ’bug, I don’t even know Derbhille—who is she and how is she associated with my Ring camera?”
Critics also pointed to the timing of the incident. The suspicious logins surfaced just one day after Ring founder Jamie Siminoff returned as CEO on July 17, vowing to return to Ring’s original mission of “making neighborhoods safer.”
That includes, according to Business Insider, reintroducing law enforcement access to user footage—something Amazon had previously restricted.
The timing has only added fuel to conspiracy theories and further eroded user trust.
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